Head of Consumer Product Marketing
- Employer
- The Washington Post
- Location
- Washington, DC
- Closing date
- Mar 13, 2022
View more
- Industry
- Media / Journalism / Advertising
- Function
- Marketing and Public Relations, Sales
- Hours
- Full Time
- Career Level
- Experienced (Non-Manager)
Job Details
The Washington Post is seeking a marketing leader to join our subscriptions team and lead all of our global product marketing. This leader will report directly to the Chief Subscriptions Officer and manage a global team of managers and specialists tasked to support subscriber growth through segmentation, targeting, and positioning. This role will have a wide variety of responsibilities that includes (but not limited to) country go-to-market, new feature development, and creative briefs. (Internal title: Director, Product Marketing).
The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about product marketing and experienced in coaching a team to achieve aggressive goals. In addition, you will be a champion for member obsessed growth, driving cross-functional collaboration, and decisions to achieve our OKRs.
Responsibilities include:
- Develop an organizational approach to product positioning and marketing strategy
- Lead the go-to-market vision and strategy, including the development of messaging and positioning for new and existing features
- Develop detailed campaign project plans, creative briefs, and strategies, including campaign goals, messaging, calls to action, segmentation strategy, campaign schedule, and media plans in conjunction with cross-functional teams
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Work with product management, UX, and research teams to identify, scope, and execute qualitative and quantitative research to inform product roadmaps and marketing strategies
- Source and manage multiple stakeholders to provide capacity and expertise and support the product marketing roadmap
- Manage and develop team of product marketing managers
Requirements:
- 10+ years of experience in product marketing in a consumer technology organization
- Experience managing a diverse team of product marketers
- Ability to work successfully in a quickly-changing environment with entrepreneurial and mission driven spirit
- Strong analytical and quantitative skills with the ability to use research, data, and performance metrics to challenge assumptions and gain alignment
- Hands-on experience with product positioning, naming, and new feature development
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
Company
Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!
Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.
More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
- Website
- https://careers.washingtonpost.com/
- Location
-
1301 K Street, N.W.
Washington
DC
20036
US
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