Head of Consumer Product Marketing

Job Description

The Washington Post is seeking a marketing leader to join our subscriptions team and lead all of our global product marketing. This leader will report directly to the Chief Subscriptions Officer and manage a global team of managers and specialists tasked to support subscriber growth through segmentation, targeting, and positioning. This role will have a wide variety of responsibilities that includes (but not limited to) country go-to-market, new feature development, and creative briefs. (Internal title: Director, Product Marketing).

The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about product marketing and experienced in coaching a team to achieve aggressive goals. In addition, you will be a champion for member obsessed growth, driving cross-functional collaboration, and decisions to achieve our OKRs.

Responsibilities include:

• Develop an organizational approach to product positioning and marketing strategy
• Lead the go-to-market vision and strategy, including the development of messaging and positioning for new and existing features
• Develop detailed campaign project plans, creative briefs, and strategies, including campaign goals, messaging, calls to action, segmentation strategy, campaign schedule, and media plans in conjunction with cross-functional teams
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Work with product management, UX, and research teams to identify, scope, and execute qualitative and quantitative research to inform product roadmaps and marketing strategies
• Source and manage multiple stakeholders to provide capacity and expertise and support the product marketing roadmap
• Manage and develop team of product marketing managers

Requirements:

• 10+ years of experience in product marketing in a consumer technology organization
• Experience managing a diverse team of product marketers
• Ability to work successfully in a quickly-changing environment with entrepreneurial and mission driven spirit
• Strong analytical and quantitative skills with the ability to use research, data, and performance metrics to challenge assumptions and gain alignment
• Hands-on experience with product positioning, naming, and new feature development

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

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