Head of Consumer Product Marketing

Washington, DC
Jan 24, 2022
Mar 13, 2022
Full Time
Job Description

The Washington Post is seeking a marketing leader to join our subscriptions team and lead all of our global product marketing. This leader will report directly to the Chief Subscriptions Officer and manage a global team of managers and specialists tasked to support subscriber growth through segmentation, targeting, and positioning. This role will have a wide variety of responsibilities that includes (but not limited to) country go-to-market, new feature development, and creative briefs. (Internal title: Director, Product Marketing).

The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about product marketing and experienced in coaching a team to achieve aggressive goals. In addition, you will be a champion for member obsessed growth, driving cross-functional collaboration, and decisions to achieve our OKRs.

Responsibilities include:
  • Develop an organizational approach to product positioning and marketing strategy
  • Lead the go-to-market vision and strategy, including the development of messaging and positioning for new and existing features
  • Develop detailed campaign project plans, creative briefs, and strategies, including campaign goals, messaging, calls to action, segmentation strategy, campaign schedule, and media plans in conjunction with cross-functional teams
  • Test and refine new marketing approaches and channels to reach and engage key audiences
  • Work with product management, UX, and research teams to identify, scope, and execute qualitative and quantitative research to inform product roadmaps and marketing strategies
  • Source and manage multiple stakeholders to provide capacity and expertise and support the product marketing roadmap
  • Manage and develop team of product marketing managers

  • 10+ years of experience in product marketing in a consumer technology organization
  • Experience managing a diverse team of product marketers
  • Ability to work successfully in a quickly-changing environment with entrepreneurial and mission driven spirit
  • Strong analytical and quantitative skills with the ability to use research, data, and performance metrics to challenge assumptions and gain alignment
  • Hands-on experience with product positioning, naming, and new feature development

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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