Marketing Specialist

Children's National Medical Center
Silver Spring, MD
Oct 20, 2021
Oct 23, 2021
Full Time
The Marketing Specialist will assist in the development and execution of strategic marketing plans and activities to further the Children's National Hospital mission, vision and strategic plan. Will write, develop, disseminate and edit multiple forms of communication content and activities associated with strategic marketing. Minimum Education Bachelor's Degree Marketing, Public Relations, Journalism or Communications (Required) Minimum Work Experience 2 years (Required); in marketing communications (Preferred) Required Skills/Knowledge Basic project and time management skills. Able to take direction and demonstrate attention to detail, initiative and follow-through on a variety of projects. A self-starter who can manage projects and work within tight timeframes. Ability to work in a fast-paced environment, manage multiple projects simultaneously and prioritize workload. Strong verbal and written communication skills, including AP Style. Knowledge of MS Office and basic design programs. Functional Accountabilities Communications Planning and Project Management With direction, develop strategic and effective marketing messages and plans Maintain project plans and implementation Use tools to measure and monitor the effectiveness of strategic marketing initiatives Assist in monitoring industry trends and best practices and integrate into planning Collateral Development With direction, create, write, edit, proof and publish a variety of collateral, such as brochures, fact sheets, web content and annual reports Write clear, compelling prose in different styles, voices and tones to most effectively communicate to multiple audiences including referring physicians, consumers, key opinion leaders and other targeted audiences Provide compelling content that is timely and impactful to target audiences Strategic Marketing Coordinate the development and implementation of strategic marketing tactics for a variety of departments With direction, support key areas in the development of strategic marketing plans and tactics With direction, oversee logistical aspects of event planning and execution Communications Tactics Utilize a variety of marketing tactics, such as collateral, direct mail, digital marketing, video, photo shoots and events to engage and inform target audiences Support team in the execution of coordinated strategic marketing plans Coordinate logistics and communications of special events. Organizational Accountabilities Organizational Commitment/Identification Anticipate and responds to customer needs; follows up until needs are met Teamwork/Communication Demonstrate collaborative and respectful behavior Partner with all team members to achieve goals Receptive to others' ideas and opinions Performance Improvement/Problem-solving Contribute to a positive work environment Demonstrate flexibility and willingness to change Identify opportunities to improve clinical and administrative processes Make appropriate decisions, using sound judgment Cost Management/Financial Responsibility Use resources efficiently Search for less costly ways of doing things Safety Speak up when team members appear to exhibit unsafe behavior or performance Continuously validate and verify information needed for decision making or documentation Stop in the face of uncertainty and takes time to resolve the situation Demonstrate accurate, clear and timely verbal and written communication Actively promote safety for patients, families, visitors and co-workers Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance

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