Director, Corporate Strategy

Under Armour
Baltimore, MD
Oct 20, 2021
Oct 23, 2021
Full Time
Position SummaryThe Director, Corporate Strategy has a unique opportunity to drive our brand strategy and the makeup of UA's business portfolio, through consideration, analysis, and integration of consumer data and segmentation, the competitive landscape, and market dynamics. This role directly creates strategy and informs the more detailed business planning carried out by our cross-functional partners and is engrained in strategically manifesting the Vision, Mission, Values, Positioning, and Purpose of Under Armour into a comprehensive long-term strategic plan, answering "Where To Play"A' and "How To Win"A' relative to each aspect of our business.Within the Corporate Strategy team, this role is unique in that it focuses principally on the development and alignment of brand and marketing strategy with the rest of the business (eg, innovation and product engine, operations, distribution, support functions). To this end, a key responsibility of this function is to ensure that our marketing strategy reflects our overall corporate strategy and is integrated cross-functionally, to result in one, united UA strategic point-of-view and plan. As a result, this teammate will be at the forefront of creating, maintaining, and continuously evolving UA strategy to respond to the consumers' needs and differentiate the consumer experience as part of the Company's brand value and appeal.As central to this effort, this role will support building the UA Brand and effectively attracting, converting, and building loyalty with the identified target consumer, in light of how we might continue to develop business models, product lines, points of distribution, and consumer services and experiences. Additionally, the Director, Corporate Strategy will lean into business planning where needed, to help teams effectively execute in-season strategies in alignment with the longer-term strategic plan, with a particular focus on our marketing and consumer experience organization. In addition to leading marketing strategy development, this role is expected to partner with other function and regional strategy leads, as well as work collaboratively with other Corporate Strategy teammates, to refine strategy plans and strategic execution.Essential Duties & ResponsibilitiesCorporate Strategy: Work collectively with Corporate Strategy colleagues, the Under Armour Marketing Team, the Under Armour Executive Leadership Team, and key cross-functional partners (ie, consumer insights; corporate development, consumer experience teams) to lead, develop, maintain, and evolve the Under Armour long-term (5+ years) portfolio strategy. With respect to this, have a primary focus on brand and marketing strategy and how these shape and integrate with the rest of the sub-strategies across the business. To this end, key responsibilities include: (1) understanding and maintaining the corporate strategy as it currently is in play; (2) pressure testing, analyzing, and pivoting aspects of the corporate strategy when appropriate; and (3) interpreting the corporate strategy for cross-functional teammates and communicating it effectively to them, to ensure alignment of strategic execution.Long-Term Strategic Plan: Partner first and foremost with the marketing organization (which includes brand, sports, and retail marketing, digital, consumer experience, and consumer insights sub-functions) to develop a long-term strategic plan across all those marketing elements, in line with our corporate strategy and the sub-strategies of all other business functions. Creation of this plan involves close partnership with marketing leadership, as well as other strategy colleagues and business leadership across the Company. The key goal and responsibility is to collaborate cross-functionally to create a single, aligned UA strategic long-range plan. This involves: (1) working with other global functions (product, merchandising, innovation, design, operations, technology) to develop a collective, global strategic plan; (2) aligning the strategic plan with the outlook of the regional commercial functions and capabilities of the enabling functions (IT, supply chain, etc.) to support; and (3) getting support and buy-in on the final, recommended plan from the Executive Leadership Team.In addition, the Director, Corporate Strategy will drive development of marketing strategy in the regions (eg, balance of investment in brand, sports, digital, retail marketing) in collaboration with senior marketing leadership. This will involve developing: (1) first, a point-of-view on marketing strategy and investment at the global level; and then (2) second, extrapolating this to the key focus countries within each of UA's three regions (North and South America, EMEA, APAC). In addition to setting strategy, the Director will also be responsible for following how regions execute on the strategic plan, evaluating regional performance, and adjusting marketing strategy as appropriate based on this information.Translation of Strategy to Go-To-Market and Business Plans: As a follow-on from strategic planning, work collaboratively with the marketing organization functions to guide those teams in creation of their business plans, in alignment with the corporate strategy and long-term strategic plan. In addition, collaborate cross-functionally with other functions and the regional commercial functions to ensure that their business plans reflect the long-term strategy, and in particular the marketing aspects. Partner with key leaders across the business to ensure coordination of revenue and investment across business plans, in alignment with the long-range plan. In addition to strategic thinking and analysis, the ability to influence decisions and manage senior leaders across several functions is critical to success.Duties & Responsibilities (cont'd)Strategic Project Work: Open up the aperture to work collaboratively with strategy colleagues to manage and evolve strategy across the business on an ongoing basis. This involves taking on or developing strategic questions or challenges, as relevant through identification of business improvement opportunities. In this sense, work is akin to an internal consulting team, ready to dive in to help business leaders evolve strategy when and where needed, with potential projects coming out of every aspect of the business, but most likely focused on our product, marketing, or commercial/sales functions. This strategic project work might or might not be focused on the marketing organization, depending on where priorities lie at the time. Key skills required for success include: the ability to break a challenge or problem down into the core elements to solve for; strong analytical skills; and a sophisticated perspective on the UA business, its industry, and key markets.Strategy Management and Evaluation: Be involved in the strategy creation process by supporting, as needed, the on-going process to develop, maintain, and evolve how UA approaches strategy creation, in partnership with corporate finance, corporate strategy, and functional strategy execution partners. This includes helping to drive the following:Executive Committee Meetings: Support management of the strategic approach and content for the three annual strategy Executive Committee Meetings, designed to review, debate, and make decisions on our long-range strategic planStrategy Scorecard and Goals: Support design of goals and scorecards for executives to monitor performance and adjust our strategy based Under Armour key performance indicators; in this respect, focus on both brand and financial performance indicatorsContingency and GAP Analysis: Support deep dive analytics on our strategy and consumer to assess performance gaps and evolve our strategy in response to this performance, as appropriateQualifications (Knowledge, Skills & Abilities)Creative and strategic thinkerAbility to look at and analyze a business from a portfolio perspective (including addressing tradeoffs and paradoxes)Strong, sophisticated analytical skillsSkill in working with and influencing C-suite and senior level leadershipDemonstrated ability to manage and lead teammates through their own strategy work, including problem solving, analytics, and communicationSolid leadership skillsExcellent presentation and slide building skillsStrong writing and communication skillsDetail OrientedAdvanced project management skillsTeam focusedAction oriented player who is comfortable driving projects independently, with senior guidanceAbility to facilitate relations between business units and departmentsWork under pressure quickly, effectively and efficientlyHigh relationship ability (able to understand and relate to different teammate audiences across the Company, at all levels - both senior and junior)Experience at working both independently and in a team-oriented, collaborative environment is essentialCan conform to shifting priorities, demands, and timelines through analytical and problem-solving capabilitiesAbility to read communication styles of project team leads, team members, and contractors who come from a broad spectrum of disciplinesPersuasive, encouraging, and motivatingAbility to defuse tension among and between project teams, should it ariseAdvanced interpersonal, written, and oral communication skillsAdept at conducting research into project-related issues and productsAbility to effectively prioritize and execute tasks in a high-pressure environment is crucialTenaciousEducation And / Or ExperienceB.A required, MBA preferredMinimum of 10+ years of experience in a combination of strategy, business planning, marketing, and business execution experience, either in industry or consultingMinimum of 3-5 years of marketing experience (ideally including some involvement in developing marketing and brand strategy and integrating that strategy as part of a larger corporate strategic plan)Demonstrated experience in a "consumer first"A' business capacity, working with consumer insights to drive strategic plans and business executionExperience leading executives in high level idea generation and vision setting within an intense problem-solving environmentExperience effectively presenting to multiple levels of constituents, and tailoring presentation and communication accordinglyExperience creating or executing strategy in a digital and / or omni-channel environment preferredExperience creating or executing strategy for a consumer-centric company or clients, or in the sports apparel and footwear space, a plusKnowledge regarding Project Management, and experience with setting up and managing projects in a complex, fast-moving environmentProficient in Microsoft Office Suite (Microsoft PowerPoint, Outlook and Excel)Relocation

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