Digital Marketing Specialist

Washington, DC
Oct 18, 2021
Oct 23, 2021
Full Time
MarketingDigital Marketing SpecialistD.C. / Baltimore or RemoteRemoteFull-TimeJob DescriptionIoT For All (a wholly-owned subsidiary of Leverege), the leading digital publication within the Internet of Things industry, is seeking a dynamic marketing leader to help us accelerate growth, increase revenue, and expand our reach internationally.As a Digital Marketing Specialist you will work with our team to build, test, and execute campaigns that will drive growth across our industry leading channels. You will be responsible for monitoring our audience's engagement, creating native content for specific channels, and using data to drive our internal marketing efforts. This role will put you in a position to help plan our overall marketing efforts to grow our voice and authority in the industry.You'll initially focus on a few key areas:Managing our social media accounts by implementing strategies and tactics that grow our followers and engagement with industry players, while also driving sales leads and community member sign-upsCreating native micro-content to share across channels (ie , youtube, newsletter, social media, etc.)Help grow our audio/video content creation capabilities by leading the pre/post production of our media network contentStartups are a fast-paced environment and we need someone who is comfortable both developing strategies and getting their hands dirty executing them. From day one, you'll be empowered to make critical business decisions, and work hand-in-hand with the company's leadership to develop, execute, and analyze growth campaigns that produce tangible business results for IoT For All and our customers. Your role will evolve as your skills and interests develop, as our team believes in the deep value of investing in the growth trajectory of each team member.We have an award-winning culture and are seeking smart, curious, and driven individuals who can learn extremely quickly, take deep ownership of projects, and have a relentless ambition to further our company's position as a leader in the Internet of Things industry.ResponsibilitiesBuild and manage the company's social media profiles and presence including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.Create shareable micro-content appropriate for specific networks to spread both our brand and our content.Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.Help accelerate our audio/video content productionAssist with the planning and scheduling of all audio/video contentLead the post-production process for all audio/video contentSupport the development and implementation of internal marketing strategies to drive sales leads, promote the growth of our community, and increase audience engagement.Qualifications RequiredMust be a strategic thinker and comfortable in customer-facing communications (written & verbal), have a passion for content development and digital marketingAbility to translate business objectives into actionable projectsMust be curious and self-driven, able to work well autonomouslyDemonstrated experience in externally-facing communicationEfficient and effective organizational skills, including exceptional attention to detailAbility to maintain a fun, casual, professional, and productive team atmosphereQualifications Preferred1+ years of diverse experience working in marketing, visual arts or similar roles preferred. Minimal to no experience will be considered if there is a high degree of cultural fit.Experience with content deliverable tools and platforms such as Wordpress and Social Media management toolsExperience building professional communities and fostering relationships in digital networking environmentsExperience working in a fast-paced, startup environment(Bonus) Experience with content production tools, for example Audition, Premier Pro, Photoshop, Canva, or other audio/video/graphic tools(Bonus) Technical background in IoT or similar technical verticals or the willingness/desire to learnWhat We ValueHunger to continuously grow and improve professional knowledge and learn new skillsRelentless ambition to executeEffective written and verbal communication skillsCreative thinking and passion for digital marketing

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