SalesForce Campaign Consultant (Remote)

Employer
Digital Alchemy
Location
Columbia, MD
Posted
Oct 21, 2021
Closes
Oct 23, 2021
Ref
155117849
Function
Accountant, IT
Hours
Full Time
Salesforce Campaign ConsultantAs the Salesforce Marketing Cloud Campaign Consultant, you are accountable for the designing, building & delivering marketing campaigns that helps Clients achieve business outcomes.You will own the delivery of campaigns, provide proactive consulting & advice on best practice campaign design, based on your deep understanding of the available marketing technology capabilities and business outcomes the campaign needs to achieve. You will be the main liaison point between the Client and both internal & external technical teams to ensure there are no gaps in the end to end build process of data through to communications to the customer. In the eyes of the Client, you are their trusted stakeholder whom they can rely on to ensure campaigns are delivered on time, on target continuously helping driving incremental value to the Clients business.Responsibilities:Ensuring best practice campaign design, build, QA & execution on time and as per campaign brief.Providing guidance / consulting on improvements that can be made to campaigns both new & existing.Socialising new technical capability available to marketing, through suggested applications to campaigns that will drive higher incremental results. Taking ownership of all communications between analytics, data, channel and other technical teams to ensure all the building blocks of a campaign are put together accurately, on time.Operate with a consultative and strategic approach to deliver strategic solutions from campaign designing, briefing, optimisation and experimentation.Being able to prioritise multiple tasks based business critical outcomes and be able to work in an agile manner to deliver to marketing needs.Analyse client data, current campaigns and insights to identify opportunities and areas for additional projects to add value.Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations.Required Skills & ExperienceDegree in Marketing, IT, Computer Science or related degree7+ years experience working in build & delivery of marketing campaignsStrong understanding of campaign data orchestration in a multi-channel environmentStrong understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaignsGood understanding of customer centric marketing concepts and optimizing campaign-channel mix based on customer centricity.Understanding of Big Data systems is beneficial Experience using Enterprise Marketing tools such as Salesforce Marketing Cloud, Salesforce Pardot A background in managing multiple key projects or consultative work with a good track record of delivering success for client or agency's businessPragmatic problem solver with a keen attitude to deliver business outcomesWork both independently and collaboratively in gathering requirements with minimal supervision.Excellent written and oral communication skillsPowered by JazzHRF2RBI73qsjby Jobble

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