Marketing Manager

African Ancestry, Inc.
Washington, DC
Oct 20, 2021
Oct 23, 2021
Full Time
African Ancestry is looking for a critical thinker who understands the importance of Black history and culture. Our ideal candidate is a self-starter, highly effective at making data-driven decisions and comfortable with the fast-paced results-oriented nature of a fast-growing e-commerce business. You are committed to achieving and exceeding goals and can prioritize the type of egoless collaboration that improves the African Ancestry customer experience.Location: Primarily remote in 2021 with in-person meetings as needed and requested; in-office as of 2022.Reporting to the Head of Marketing, the Marketing Manager duties and responsibilities include, but are not limited to:Acquisition, Retention & Monetization - All the strategy and content you create is to either acquire new customers, retain existing customers, create customer value, and/or generate revenue.Create, evaluate, and maintain an e-commerce marketing strategy that aligns marketing efforts across platforms.Achieve goals and execute priorities outlined by the Head of Marketing.Write external emails, blogs, social media, downloadable content.Direct, plan, and coordinate segmented e-commerce marketing campaigns.Manage customer and analytics data in CRM.Maintain all web pages - including shopping carts - with relevant information on a regular basis.Manage activation and social amplification events that drive traffic to e-commerce channels.Engage with internal team members to communicate customer insights.Monitor current trends, approaches, and competitors within the direct-to-consumer genetic testing industry.Identify and manage external partnerships.Manage at least one other Marketing professional.Manage select marketing partners including brand management, social media, public relations, paid ads, and user experience.Analyze and align marketing strategies to defined key performance indicators.Monthly Performance Reporting - including review of sales, web analytics, paid social, and email campaigns on an ongoing basis.The ideal candidate for the Marketing Manager position will have the following background and skills:Bachelor's degree required.Experience thriving in a lean business start-up environment.Experience with E-Commerce marketing and development.Experience marketing to the African American/African Diasporic consumer. Demonstrated engagement with and awareness of issues related to the African Diaspora.Experience with creating and executing high-performing marketing automation, strategies, and plans - including content development.Experience with Google Analytics, Klavio, Facebook Ads, and other marketing tools, paid social campaigns, and social media campaigns, as well as analyzing metrics and identifying trends.Experience managing a team and external vendors.Demonstrated vendor management and budgetary oversight experience.Excellent time-management skills and attention to detail.Clear prioritization and project management are essential.Ability to work collaboratively with diverse professionals.Work ethic, intellectual curiosity, and ambition - many opportunities available for career advancement.Who is the right fit for the MARKETING MANAGER role?You have a passion for Black people worldwide.You are thoughtful, energetic, innovative, results-oriented, and a resourceful self-starter.You can work both autonomously and collaboratively.You can always meet deadlines with quality results.You can integrate new marketing priorities and opportunities with agility and commitment.You have managed at least one person as well as external vendors and enjoy that leadership responsibility.You can thrive in a lean organization where ongoing collaboration and continuous feedback are the norms.You have a determined work ethic, committed to exceeding expectations.You have a "customer first"A' mindset and are obsessive about building and maximizing value for our customers and brand.You are collaborative, accountable, and committed to integrity.You embrace a diversity of perspectives and honor them with dignity and respect.Cover Letter Required:Why is Black history important and how is it connected to today?How have you gained your knowledge of Black history and culture?What experience do you have working in/with Black cultural institutions?Where have you traveled within the African Diaspora and been the most impacted?What is your view of Africa?Why is it important to connect people of African descent with their African roots?Have you traced your African Ancestry? If so, what did you learn?

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