Senior Marketing Manager

Health Industry Distributors Association
Alexandria, VA
Oct 21, 2021
Oct 23, 2021
Full Time
Senior Marketing Manager Health Industry Distributors Association - Alexandria, VA 22314 The Health Industry Distributors Association (HIDA), an Old Town Alexandria trade association representing medical products distributors, is seeking an energized and detail-oriented professional with a passion for writing to serve as Senior Marketing Manager. HIDA members deliver essential medical products such as personal protective equipment (PPE), testing supplies, infection prevention products and surgical supplies to the nation's hospitals, nursing homes, laboratories, home care, and physician practices. HIDA is a leading voice on matters important to the healthcare distribution industry as well as the healthcare supply chain as a whole. HIDA offices are located in Old Town Alexandria, Virginia and operates on a 3 days in-office, 2 days remote schedule. The Senior Marketing Manager will be responsible for implementing marketing plans and leading projects for a variety of program areas including event marketing, membership recruitment, Government Affairs initiatives and reports, research reports, publications, and other resources. This position will assist in various aspects of copy writing and content creation, database management, list management and the tracking of marketing efforts. The Senior Marketing Manager position will report to the Director of Marketing. The position works with staff throughout the organization to ensure membership needs, marketing and communications efforts are meeting organizational goals. The Senior Marketing Manager will receive ideas, suggestions and recommendations from the HIDA Senior Vice President, as well as all product managers within the organization with regard to each project area. The position also interfaces with external audiences including members, prospects and volunteer leaders. To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions. Other duties may be assigned to meet business needs. Marketing 1. Write and design all promotional emails for HIDA including outreach for: exhibit sales, conference registration, product announcements, AMS and membership promotional emails. 2. Develop internal marketing plan and processes to ensure timely delivery of marketing materials. 3. Develop and execute marketing plans/strategies for HIDA products and services including, but not limited to, research reports, sales & management tools, membership recruitment & retention, government affairs reports, educational programs, and sponsorship programs. 4. Develop and implement marketing plans for the HIDA's Educational Foundation's Annual events including, but not limited to the Contract Administration Conference, Supply Chain Visibility Conference, Sales & Marketing Summit, and the HIDA Washington Summit; as well as the Healthcare Supply Chain Collaborative conferences 5. Develop post-event reports to analyze marketing efforts at the peak registration points. 6. Implement the Streamlining Healthcare Expo & Business Exchange marketing plan with assistance from the Director, Marketing. Develop all email promotions and manage email lists. 7. Initiate and lead team efforts for developing marketing brochures, flyers, e-mail promotions, and electronic and print advertising. 8. Provide project management and oversight to all marketing initiatives. 9. Manage the weekly production schedule for marketing projects. 10. Oversees the event registration, marketing, website development, list development for HIDA/HEF events and conferences. 11. Identify and interface with external vendors to provide services such as printing, mailing, production, copy writing and design as needed. Ensures competitive prices on all marketing promotions. 12. Implementations of overall image/branding campaigns for HIDA. 13. Manage product launches by gathering product details and descriptions and share with the Manager, Creative Services and other departments as needed. 14. Interface with mail and printing services as needed to facilitate projects. 15. Write marketing copy for marketing email, brochures, postcards, letters, and any other marketing and communications materials. Oversee production process. 16. Assist with plans and designs for HIDA booths at SHC, NDC, IMCO and other industry events as needed. 17. Assist with database management efforts. Develop and maintain event prospect lists used for marketing. 18. Collect sponsor advertisements, logos and exhibitor information for the SH Onsite Guide. 19. Manage registration set up, coordination, promotion and event launches for all Webinars. Database 1. Responsible for list development including e-mail addresses and addresses for members and prospects for marketing promotions. 2. Responsible for maintaining e-mail returns and entering e-mail data and newsletter subscribers in database. 3. Responsible for managing HIDA returned mail and updating database accordingly. 4. Serves as the lead contact with the email blast program and ensures it is properly connected to the database. 5. Monitor for database edits. Social Media 1. Develop and publish updates on HIDA Linkedin, Twitter, and Facebook accounts. 2. Write copy for SH blog. 3. Coordinate artwork development for all social media platforms. Email Management 1. Mange the Informz account and monitor the account for billing and renewal. PandoLogic. Keywords: Marketing Manager, Location: Alexandria, VA - 22314

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