Account Director, Public Relations

McLean, VA
Oct 22, 2021
Oct 29, 2021
Full Time
Account Director, Public Relations Job Summary/Company:

Sparks Group and a full-service, integrated public relations and marketing firm in Tysons Corner, VA have partnered together to find an Account Director, Public Relations who is eager to skyrocket their career at one of the leading agencies in the DC area.

We are looking for a highly motivated public relations professional to join the team as a Director. You'd be joining an award-winning, full-service, integrated communications agency that provides strategic services to clients including marketing, PR, event support, advertising, etc. Primarily focused in the technology, B2B, and the public sector arena, they work with all ranges of companies from emerging start-ups to major Fortune 50 companies.

Account Director, Public Relations Responsibilities:
  • Assume all responsibilities for effectively leading account teams, building client rapport, mentoring and ensuring all staff clearly understand accounts and assignments, and the entire team is working in a cooperative fashion to promote great work as well as a positive internal team environment.
  • Lead the development and execution of strategic communication plans and campaign strategies that offer unique strategies tailored to the needs of the client.
  • Provide strategic counsel to executives and other client leadership in messaging and positioning.
  • Lead the strategy and execution of PR and awareness programs for clients including media tours, feature story development, social media programs, press releases, award programs, analyst relations, executive speaker placement, etc.
  • Collaborate across marketing, strategy, events, interactive, design and advertising departments to develop and execute integrated communications programs.
  • Mentor and manage PR team members.
  • Train corporate executive spokespeople in effective media interview strategies and tactics.
  • Set client expectations, ensuring projects remain within scope and manage all deliverables.
  • Support business development efforts.

Account Director, Public Relations Qualifications/Background Profile:
  • 8-10 years of experience in public relations and/or related communications fields.
  • At least 2 years of account/team leadership experience.
  • Leadership courage; ability to appropriately challenge status quo and influence others.
  • Agency experience preferred.
  • Bachelor's degree in communications or equivalent experience.
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment.
  • Excellent oral, written and interpersonal communication skills.
  • Strategic yet creative thinker, self-starter, willing to roll up your sleeves to get the job done.
  • Government and technology experience a plus.
  • New business development experience a plus.


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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

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