Skip to main content

This job has expired

Copywriter, Growth

Employer
The Washington Post
Location
Washington, DC
Closing date
Feb 17, 2022

View more

Industry
Media / Journalism / Advertising
Function
Software Developer, Editor, Journalist and Freelance Writer, IT
Hours
Full Time
Career Level
Experienced (Non-Manager)
Send job

Job Details

Job Description

The Washington Post needs a left- and right-brained wordsmith to help us connect with new readers and persuade them to support our mission. This person will be the main writer and voice of one of the world's highest-profile subscription businesses: a vital member of the newly formed Brand Creative Shop and a partner to the Subscriptions team. The growth copywriter will report to The Washington Post Copy Director.

This role is dynamic: you will find creative ways to resonate with readers by choosing just the right words for social and emerging media; thewashingtonpost.com pages; emails and major paid ad campaigns. You will enjoy a strong feedback loop of results and develop a nuanced understanding of what works - and what doesn't.

Motivation
  • Your passion is the written word and specifically, persuasion: your writing inspires action.
  • You are strategic and conceptual, rooting your work in the creative brief and writing with your target audience and the publishing platform (e.g. Tik Tok, email, website) in mind.
  • You enjoy working in a fast-paced environment, managing multiple projects at once.
  • You are a true partner, soliciting input, feedback and data to write copy that works.
  • You would love to debate the Oxford comma.


Responsibilities
  • Brainstorm with the Creative and Subscription teams to conceptualize breakthrough marketing campaigns that drive app downloads, bring listeners to our podcasts, or enhance brand perceptions.
  • Ensure direct-response copy is fresh, on-brand and effective, motivating readers to explore more and subscribe.
  • Edit and proofread copy for accuracy.
  • Build relationships with other copywriters and creatives within The Post to develop an internal source for brainstorming and sharing information.
  • Help shape and improve creative briefs.


Qualifications
  • 3-6 years of experience writing marketing copy for digital media
  • High aptitude for language, including spelling, grammar and style
  • Excellent communication skills, including active listening
  • Direct response and subscriptions marketing experience preferred


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
Send job

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert