Public Affairs Specialist (Email Marketing)

Employer
USAJobs
Location
Washington, D.C
Posted
Oct 20, 2021
Closes
Oct 23, 2021
Hours
Full Time
Duties

Summary

This position is located in the Office of External Affairs, Department of the Chief Executive Officer, in Washington, DC. The incumbent provides stakeholder training, resources, and best practice guidance to decentralized teammates via email and SMS content. Working in partnership with Media, Web, Social Media and Marketing teammates, the incumbent ensures messaging is integrated across all channels and aligns with brand, tone, and grammar style guide.

Learn more about this agency

Responsibilities

Duties include, but are not limited to:
  • Leading agency-wide email ideation, production, scheduling, and deployment.
  • Tracking, assessing and reporting email performance metrics; makes recommendations for improving deliverability, expanding engagement and growing distribution lists.
  • Ensuring email content is relevant and accurate and consistent with agency brand and communications guidelines.
  • Developing, sharing, and maintaining email calendar, testing plan, list management and segmentation processes; providing guidance on needed updates to agency broadcast email contract, tools and resources.
  • Serving as point of contact with contracted broadcast email services vendor.
  • Providing agency-wide guidance related to use, development and retirement of email templates, timeline and review processes, and list hygiene.
  • Deploying email campaigns via multiple platforms.
  • Developing presentations about email program for various audiences, incorporating marketing trends, best practices, partners, and historical data.
  • Cross-training staff from other departments on the use of multiple email platforms.
  • Participating in campaign and project kick-off meetings to develop, schedule, secure and prepare email deliverables.


  • Travel Required

    Occasional travel - You may be expected to travel for this position.

    Supervisory status
    No

    Promotion Potential
    None

    Requirements

    Conditions of Employment

    • You must be a United States Citizen
    • A 2-year probationary period is required for new Federal employees
    • Merit Promotion applicants must submit a SF-50 to verify Status and grade
    • Must be telework ready
    • Satisfactory completion of a background investigation


    Qualifications

    Applicants must have one year of specialized experience comparable in scope and responsibility to at least the lower range of the NY-02 pay band, which would be at or equivalent to, the GS-07 level in the Federal Service. Specialized experience is that which has equipped the applicant with the particular knowledge, skills, and abilities to successfully perform the duties of the position, and that is typically in or related to the work of the position to be filled. Specialized experience includes: 1) creating and segmenting email lists, 2) designing and writing email content and 3) utilizing multiple platforms to release email campaigns.

    Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps VISTA) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills can provide valuable training and experience that translates directly to paid employment. You will receive credit for qualifying experience, including volunteer experience.

    Such experience must be clearly documented in the applicant's resume.

    Education

    You may qualify for this position based on education.

    Master's or equivalent graduate degree or 2 full years of progressively higher level graduate education leading to such a degree or LL.B. or J.D., if related.

    You may also qualify based on a combination of education and experience, if applicable.

    Additional information

    If you are a male applicant who was born after 12/31/59 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency.

    Veteran's Preference: If you are claiming 5-point or 10-point veteran's preference, you must submit documentation described below in "Required Documents."

    Special Employment Consideration: Persons with disabilities, disabled veterans who have a compensable service-connected disability of 30% or more, certain other veterans, spouses of certain members of the Armed Forces, VISTA volunteers, some Peace Corps employees and returning Peace Corps volunteers are examples of individuals who are potentially eligible for noncompetitive appointment. If you are eligible and would like to be considered for one of these noncompetitive appointments, applicable documentation that supports your eligibility must be submitted with your application package.

    Ethics Requirement: Our Agency is committed to the highest ethical standards and, as an employee you will be covered by the criminal conflict of interest statutes (18 U.S.C. 201-209) and the Standards of Ethical Conduct for Employees of the Executive Branch (5 C.F.R. part 2635). Additionally, you may be required to complete a Confidential Financial Disclosure Report (OGE Form 450) or Public Financial Disclosure Report (OGE Form 278e) within 30 days of your appointment date and on an annual basis thereafter.

    How You Will Be Evaluated

    You will be evaluated for this job based on how well you meet the qualifications above.

    Your application will be evaluated first for the basic qualifications described above. The applications that meet the basic qualifications will be evaluated further against the following criteria:
    • Technical Credibility

    Important Note: Your resume must support your answers to the job specific questions. High self-assessment on the Occupational Questionnaire that is not supported by the information in your resume or supporting documents can/will result in elimination from further consideration. If you do not answer all of the job specific questions you will not be considered. Incomplete applications (resume and required supporting documents) will be considered ineligible.

    Qualified applicants will be placed in one of the following three categories:

    1 - Qualified Category - Meets the minimum qualification requirements as described in the Qualifications section of this announcement.
    2 - Well Qualified Category - Meets the minimum qualification requirements and demonstrates proficiency based on the answers to the job specific questions.
    3 - Best Qualified Category - Meets the minimum qualification requirements and demonstrates high level proficiency based on the answers to the job specific questions.

    NOTE: Status candidates will be considered under the provisions of the agency's Human Resources system which allows for:
    1) Non-competitive referral of lateral candidates; and
    2) The separation of status and non-status applicants for referral purposes.

    Status candidates will be referred on one selection list only, i.e., either merit promotion or non-competitive. Non-status candidates who are eligible for Noncompetitive referral, e.g. Peace Corps, VRA, etc., will be referred under Noncompetitive procedures only. For Noncompetitive categories, See "Special Employment Consideration" below under "Other Information."

    Background checks and security clearance

    Security clearance
    Other

    Drug test required
    No

    Position sensitivity and risk
    Non-sensitive (NS)/Low Risk

    Trust determination process
    Suitability/Fitness

    Required Documents

    • Resume showing relevant experience (cover letter optional);
    • Unofficial transcript (if qualifying based on education):
    • Veterans' Preference Documentation (DD-214, VA Letter, and SF-15 if claiming 10-point preference; DD-214 if claiming 5-point preference), if applicable;
    • For Merit Promotion Eligibility: SF-50, Notification of Personnel Action (must indicate tenure and position occupied), if applicable;
    • Documentation supporting eligibility for Non-Competitive appointment, e.g., Schedule A (severely disabled), eligible veterans (VRA or 30-percent or more disabled), VISTA, Peace Corps, etc., if applicable


    If you are relying on your education to meet qualification requirements:

    Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education .

    Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.

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