Marketing Director

Employer
Veritas Partners
Location
Washington, DC
Posted
Oct 19, 2021
Closes
Oct 22, 2021
Ref
151315181
Hours
Full Time
Our client, a well established energy firm, is looking for a candidate to launch a new division. This vision will rely heavily on digital marketing. The candidate will be responsible leading an effective marketing strategy to propel division growth through B2C/eCommerce channels. ResponsibilitiesSet go-to-market strategy for new product launchDefine & track objectives + KPIs to establish strong product-market fit and effectivenessDevelop positioning, messaging, targeting, and promotional strategy, ensuring core content, marketing assets, and value proposition are consistent across all channelsImplement best-in-class digital marketing practices to effectively drive purchases within this channelDevelop thoughtful testing strategy, define reporting requirements, diligently monitor results, and act on insights Support and inform product roadmap, collaborating closely with product, tech, and digital marketing teamsProduce and manage project budgets and forecastsQualificationsBachelor's degree or equivalent 6-10 years of digital marketing experienceMust have B2C and ecommerce experienceExperience launching new divisions, business lines, product linesDigital subscription service backgrounds are idealEnergy experience is a plusSalesforce, Google Analytics are also plusesNeed someone who is collaborative, cross-functional and good with KPI'sSustainableRenewableHydroSolarWind

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