Field Marketing Manager, State and Local for AMER Public Sector

Washington, DC
Oct 09, 2021
Oct 21, 2021
Full Time
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategorySalesJob DetailsThe Global Public Sector Field Marketing team is looking for a rock star campaign and demand generation marketer who is excite d to plan, develop, and execute an integrated marketing campaign. "A< oeIn this role, you will report to the Director of AMER Field Marketing for Public Sector and you will work closely with the extended Field Marketing team to execute a wide range of marketing programs to ultimately drive leads and pipeline.The ideal candidate will be a creative field marketing professional who can demonstrate past success with driving demand, managing cross-functional relationships across varying levels, and creating a strong impact on the business. And, of course, we're looking for someone who isn't afraid to roll up their sleeves and jump right in!If you have a passion for integrated marketing in a positive, get-things-done environment, talk to us.Responsibilities:Assist with the development and delivery of innovative campaigns. This requires collaboration with other marketing specialists to deliver experiments and innovation for net-new business via all relevant mediums and channels (eg webinars, 3rd party associations, digital, influencers, PR/media, social media, live events, sales programs etc).Work with a fast-paced and growing sales team to support the execution of collaborative programs that help find new buyers and cross-sell into existing accounts. Publish and monitor frequent campaign scorecards to share results, learnings and best practices with key stakeholders; adjust the plans and priorities to stay focussed on pipe generation targets.Lead development of the marketing plan for end-to-end marketing programs and strategy for your Public Sector sales team.The most important aspect of your job will be to lead the execution, launch and maintenance of marketing plan efforts - and you will have support and alignment with Industry Marketing, Sales and Marketing Leadership, and the Global Public Sector Business Unit Field Marketing Team.Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing and communications organization as needed (including digital, PR, creative, social, communications, events, industry and segment marketing, customer marketing and marketing operations)Effectively collaborate and manage agencies to help scale delivery and impact of programs across digital, creative and face-to-face events.Assess results: Analytical capability is key for understanding impact, and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine. You will help improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximize impact.Here's what you'll be doing:Work directly with the State and Local Public Sector sales team on the annual marketing plan that will guide your activities.Develop content, email, and multi-channel marketing campaigns, events, and programs that identify new buyers and develop awareness and relevance for Salesforce Public Sector solutions. This includes creating the bill of materials, driving thought leadership pieces, first-call presentations, leave-behinds, etc. Outcomes are leads, pipeline, pipeline progression, and revenue.Support and deliver pipeline growth for specific products and capabilities targeting key buyers and influencers.Collaborate with cloud solutions, business units, and sales leaders to ensure programs align to pipeline goals, and develop the appropriate enablement to ensure that sales is ready to catch campaigns as they launch.Own pipeline progression across all programs, making sure there is audience alignment and sales activity, both through execution internally to sales teams and externally to customers.Collaborate and align across Field Marketing on the demand generation calendar to ensure high quality, effectively sequenced targeted content.Develop reporting frameworks for clear communication with sales and marketing leaders to share marketing performance trends.Manage written, oral, and presentation communications to key stakeholders across the business.Experience/Skills Required or Desired:5+ years of professional experience in a fast-paced marketing environmentExperience with state and local government or public sector experience a plusExcellent strategic & technical thinking. Highly organized and detail-oriented.Default to execution with the ability to write materials that present complex concepts effectively across multiple personas, and at both the tactical and executive levels.Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.High energy and the ability to manage multiple initiatives.Works well under pressure and in a high-growth environment that is constantly changing.Track record for delivering under tight deadlines.Experience creating and delivering integrated marketing, email marketing, and nurture campaigns that deliver high impact.Strong communication skills including storytelling with data and in presentationsExperience with Salesforce CRM, Data Visualization, Business Objects or Einstein Analytics a plus.For Colorado-based roles: Minimum annual salary of $99,200. You may also be entitled to receive bonus, restricted stock units, and benefits.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits. and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. and do not accept unsolicited headhunter and agency resumes. and will not pay any third-party agency or company that does not have a signed agreement with or .Salesforce welcomes all.

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