Subscriptions Marketing Manager

PEI - Alternative Insight
Washington, DC
Oct 19, 2021
Oct 21, 2021
Full Time
We are open to applicants working remotely from US East Coast locations (ET zones). Applicants in Washington DC Metro Area or New York, NY may work a hybrid of in-office and remote working environments*BackgroundPEI is the only global B2B information group focused exclusively on private equity, private real estate, private debt, infrastructure, and investing. As these classes continue to grow in scale and significance - for investors, fund managers, financial practitioners, and other service industries globally - PEI is positioned to provide unparalleled business knowledge and intelligence to these communities.Formed in London in November 2001, PEI publishes globally recognized magazines and news websites, manages an extensive set of databases dedicated to alternative assets, runs more than 50 market-leading conferences globally, and publishes a large library of specialist books.Purpose of Role The Subscriptions Marketing Manager will be responsible for the creation and execution of subscription marketing campaigns, delivering and executing marketing plans to support PEI Media's digital and print publications and support data building. You will work closely with the global marketing lead to develop multi-channel marketing strategies for go-to-market product launches, lead generation and conversion, customer retention and engagement, and brand awareness programs.Key ResponsibilitiesDevelop and Execute Marketing StrategyDevelop, execute, manage & optimize integrated marketing campaigns for global subscription publications ensuring promotions maximize user engagement, drive new registrations, registrant paywall hits and online orders.Write compelling marketing copy to gain new prospects, convert leads to subscribers and encourage renewals within various marketing channels including websites, emails, brochures, social media, and advertising.Develop and execute social media campaigns to increase editorial content exposure and grow followership for each publication.Launch, update and maintain publication landing pages and automated email marketing campaigns.Collaborate and Develop Multi-Channel CampaignsWork in partnership with internal teams including marketing, sales, operations, editorial, data services, digital marketing and design to optimize campaign performance and ROI.Collaborate with subscription sales to develop supportive sales collateral.Liaise with the events marketing team to share knowledge and develop onsite publication marketing collateral for virtual and live events.Track and Monitor PerformanceProvide weekly marketing reports to include key performance indicators and new revenue. numbers, tactics performed, analysis, and forward-looking recommendations to increase. content exposure, brand awareness and drive new subscriptions.Use reporting analytics tools to review, analyze, and optimize user experiences.Analyze ROI on marketing tactics and refine promotional plans on a continuous basis.Track revenue & expenses to ensure budgetary goals are met.RequirementsQualificationsBachelor's Degree or equivalent in relevant field3-5 years overall marketing experience with digital media products preferredMust be a compelling copywriter in all marketing channelsExperience in private equity industry marketing preferred but not requiredExperience in subscriptions, events, and SAAS marketing preferredProficient in Outlook, Excel, Word and PowerPointProficient with customer relationship management systemsLimited travel may be requiredIndividual Characteristics A skilled and compelling copywriter Detail-oriented, analytical, and driven to exceed expectations A dynamic, confident, resourceful, creative and forward-thinking marketer Highly organized individual who can multi-task in a fast-paced environmentBenefitsCompetitive benefits package. PEI works with Insperity to offer the following high-quality benefits, which are in effect from your first day of employment.Competitive base salary + uncapped commissionHealthcare options401K24 days paid vacation annually with the option to buy/sell up to 3 daysUp to 10 sick days annuallyFlexible and hybrid working optionsCareer progression supportFamily friendly policiesEmployee Assistance Program offering free/low-cost resourcesWe strive to ensure that opportunities to work and develop at PEI Media are fair, inclusive, and open to all. We welcome applications from all qualified candidates, regardless of age, disability, gender identity, or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristicPEI Media supports flexible working arrangements, and we welcome career returners.

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