We Are "A cents € 1ATD's Marketing team is seeking a dynamic and experiencedAssociate Director, Marketingto support the evolution and growth of ATD's Education business line. This division is responsible for designing, developing, and distributing multi-modality professional development experiences for individual and enterprise clients globally. The successful candidate will be responsible for building strategy and execution plans that deliver on KPIs, with specific emphasis on integrating educational offerings into a compelling go to market plan, opening new customer bases both within and outside of the US, and driving near- and long- term sales and revenue growth. The role reports to the Director of Marketing and will have extensive interaction with the Vice President of ATD Education and some interaction with ATD's CEO.Make an Impact By Providing vision and strategy for go to market plans as ATD implements its Education product strategy to meet a diverse set of market realities and customer needs.Partnering with the business to position the organization as a preeminent professional development provider, synergizing with ATD's overall brand positioning and other lines of business.Analyzing the holistic Education product suite, delivery channels, modalities, and delivery schedule to set goals and success metrics.Establishing market research and audience analysis strategy to inform product development and future marketing strategy.Leading our marketing strategy and conceptualizes multi-channel marketing plans that drive customer acquisition, enrollment, and retention.Partnering with the Education department to establish product identity including audience profile, key messaging, and collateral.Developing and overseeing effective lead generation and nurturing campaigns to expand our customer base and create qualified sales pipelines.Establishing strategic direction for messaging, marketing content development, and the research and insights required to communicate our value proposition.Overseeing the optimization of ATD Education's website presence to drive awareness, engagement, and conversions.Creating, monitoring, and providing reporting on annual marketing plans and budgets.Developing analytics to monitor performance, tracking progress against objectives, and identifying new areas of opportunity.Managing marketing staff, contractors, and collaborating with cross-functional marketing support team to execute strategies and plans."A cents € 1What You Bring to this Role 7+ years relevant experience, preferably in the professional training, education, lifelong learning spaceUS and International marketing expertise and experienceExcellent leadership, communication, and writing skillsExtensive digital marketing expertisePossesses a clear marketing vision that will help move our business forward, with the ability to communicate, inspire, and collaborateProven track record in growing revenue in B2C and B2B contextsExpertise with marketing automation systems and segmentationWillingness to roll up your sleeves, write copy, edit website, and send emails if neededTeam player who desires to help others succeedCreative problem solverStrong culture fit in a diverse, driven, and highly accountable environmentATD is highly cross functional, so you need to be able to influence without direct authority, and function well within and across teamsBenefits:Employment at ATD isn't just about a job it's about our employees' well-being.ATD provides agenerous compensation and benefits package.The benefits package includes comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings program, tuition assistance, voluntary insurance options, parking and commuter assistance, new parent leave, and much more.EEO Statement:ATD is proud to be an Equal Employment Opportunity employer.All qualified applicants are encouraged to apply and will receive consideration for employment without regard torace, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.We celebrate diversity and are committed to creating an inclusive environment for all employees.Need Assistance:ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us atrecruiting@or you may call us at 1.800.628.2783.