Digital Strategy Specialist

Smith Bucklin Corp
Washington, DC
Oct 18, 2021
Oct 20, 2021
Full Time
Digital Strategy SpecialistMarketing Washington, DC ApplyDescriptionAre you ready to move your career in digital advertising forward?The Townsend Group, a subsidiary of SmithBucklin, is looking for a Digital Strategy Specialis t to join the team in Washington DC The Townsend Group specializes in national advertising, sponsorship and exhibit sales for associations. This is an exciting and challenging position for a detail-oriented individual with a keen interest in digital media and looking to take a leading role in an expanding segment of our business.When you join our team, youll be part of a group of media professionals who use imagination, solid experience, a winning attitude to grow our clients digital revenue streams.As theDigital Strategy Specialistyour primary role on the team would be to have input on digital advertising campaigns by serving, targeting, optimizing, managing, and reporting on the performance and traffic of online, e-newsletter, webinar and other new digital media campaigns.What You Will Do+ Traffic and monitor digital advertising campaigns to ensure full delivery while maximizing creative performance+ Work with clients to implement website HTML ad tags+ Manage ad retargeting campaigns (eg, Feathr)+ Creation and copywriting of sales promotional emails+ Develop and execute digital marketing strategies to increase client revenue+ Monitor general metrics for clients websites and digital products (eg, webinars, e-newsletters, and e-blasts)+ Work with the sales team, clients and 3rd party vendors to facilitate implementation of display and video ads+ Troubleshoot third-party ad tag implementation and campaign performance+ Proactively analyze inventory availability to support sales team+ Manage multiple projects simultaneously+ Participate in client meetings on an as-needed basis+ Keep on top of industry trends in online advertising and ad operationsThis Role Might Be for You If+ You have an interest in new digital media and technologies+ You have the ability to work autonomously and simultaneously manage multiple projects+ You have HTML and creative design experience (eg Adobe Dreamweaver, InDesign, Photoshop)+ You have a positive, upbeat attitude+ You are willing to take on new and challenging projects+ You have great attention to detail and accuracy+ You have excellent written and verbal communication skillsBasic Qualifications+ 3+ years digital advertising operations experience+ 1-2 years Adobe Creative Suite experience+ Ad trafficking experience with a major commercial ad serving platform, such as Google DFP, SmartAd Server, DV+ Experience with HTML (eg, designing e-newsletters and microsites, developing ad tags)+ Bachelors degree from an accredited four-year universityPreferred Qualifications+ Experience in digital advertising, publishing, advertising agency or similar industries+ Experience with promotion email platforms (eg, Paramount, MailChimp)+ Experience working in web analytics, data and audience management, and other tracking/reporting platforms (eg, Google Analytics)+ Experience with third-party ad tags and implementation, and working knowledge of viewability and fraud+ Strong analytical and problem solving skills+ Familiarity with Interactive Advertising Bureau (IAB) standards and best practices+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)+ Excellent written and verbal communication skills+ Experience with programmatic advertising is a plusWhere Do You Fit?Whether you are just beginning your career or are a mid- or senior-level professional, working at SmithBucklin will offer you countless opportunities to develop transferrable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine and hardworking colleagues, you will build meaningful, deep and enduring relationships that will serve you well throughout your career, regardless of your chosen path. In addition, as a 100 percent employee-owned company, SmithBucklin offers all of our people regardless of position or compensation an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of SmithBucklin and are unified in the goal of building a great, enduring company.Equal Employment OpportunityAt SmithBucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.