Content Marketing Manager

Hanover Research
Arlington, VA
Oct 15, 2021
Oct 18, 2021
Full Time
Content Marketing Manager Hanover Research Location : Arlington, VA or Remote Hanover Research is seeking a Content Marketing Manager with a passion for educating highly engaged audiences about meaningful and purpose-driven subject matter. In this role, you'll have the opportunity to develop a broad range of gated and ungated thought leadership content including whitepapers, infographics, eBooks, case studies, blogs, and more. As a market research firm, Hanover's marketing team has unique access to meaningful, impactful original research data that the content marketing manager will use to inform equally high-impact thought leadership assets. You'll also have the opportunity to engage with talented, experienced researchers to create and manage complex, content-rich marketing deliverables with multiple stakeholders from start to finish. The right candidate: Has a talent for ideating, strategizing, developing and executing impactful content marketing projects and initiatives designed to generate awareness, consideration, and purchase from a highly invested and informed audience. Understands the importance of demonstrating content marketing ROI and has the skills to track, analyze, and share critical metrics tied to content performance. Values a collaborative approach to content development, not only working with their fellow marketing team members, but also experts and sales leaders throughout the company to better understand our clients' values and needs. Has experience creating a wide range of content types, from longer form, BOFU-oriented pieces (like whitepapers and ebooks), to shorter, TOFU-focused content like blogs. Responsibilities: Writing and Content Creation: Manages the creation of content marketing deliverables including white papers, eBooks, infographics, guides, sales decks, case studies, video scripts, blog posts, web copy, and sales collateral. Develops compelling content to attract and engage site visitors through search, social media, and e-newsletter subscribers. Serves as the editorial lead for the education sector and ensures consistent brand voice. Partners with Digital Graphics team to create content assets in a variety of visually compelling formats. Serves as the subject matter expert for our Higher Education and K-12 practices. Project Management: Manages the ongoing content marketing initiatives including planning, execution, and delivery of all content resources. Establishes and manages a workflow for requesting, creating, editing, publishing, and retiring content. Manages and owns the Content Marketing Calendar. Flawlessly executes the creation of content marketing deliverables that are error-free, completed on time, and with exceptional quality. Collaborates with internal stakeholders to produce relevant content that meets the needs of our audience. Strategic Planning: Plans and executes the content marketing experience for Hanover in consultation with the Content Marketing Director, as well as our research and revenue team leaders. Can scope and ideate unique and engaging content marketing deliverables. Identifies and proposes ways to improve Hanover's content marketing experience for prospects and customers. Qualifications: This position requires significant attention to detail, as well as constant communication across various internal stakeholders. The successful candidate is proactive, possesses analytical aptitude, problem-solving skills, works well with others and learns quickly, as well as, the following: Excellent writer across a variety of long and short-form mediums. Strong ear of the market and the ability to translate the themes shaping the education landscape into Hanover's content marketing deliverables. Ability to edit writing from contractors, vendors and other staff. Proven ability to translate complex concepts into compelling content that engages customers. Experience working in a fast-paced environment desired, with strong "do it yourself" work ethic. You'll work with a team but will need to be a self-starter on many projects. Must be able to multi-task and handle multiple projects hitting firm delivery deadlines. Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and subject matter experts. Collaborative individual performer who enjoys working with a small, close-knit team. Knowledge of inbound marketing best practices and on-page SEO. Stay up to date with the challenges and opportunities facing leaders in K-12 districts and Higher Education Insitutions. Familiarity with marketing automation software (HubSpot preferred). Familiarity with WordPress a plus. Minimum Education Required: A Bachelor's degree from an accredited institution in marketing, PR, communications, journalism, English, creative writing, technical writing, or related fields. Minimum Experience: 5 years of experience in marketing, public relations, or content creation in a corporate marketing department or agency. Benefits: Starting at 18+ days Paid Time Off 11 observed holidays, including Juneteenth and Indigenous People Day and an additional 2 floating days in a calendar year 401(K) employer matching program Comprehensive health and dental benefits package Health and wellness packages with discounts to local gym Annual company-wide day of service and monthly events partnering with local organizations such as KidPower, Martha's Kitchen, DC SPCA Community service opportunities Unlimited snacks and beverages (when the office opens again) How to Apply: If you feel that you would be the ideal candidate for this position, please submit your resume and cover letter along with a recent and relevant writing sample (such as a whitepaper, eBook, or other piece of thought leadership) through our online application portal at: About Hanover Research: Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association in 2015, 2016, 2017, 2018, and by the Insights Association in 2019 and 2020. To learn more about Hanover Research, visit Hanover Values: Business Building - We build our business quickly and intelligently and we help our clients do the same Thought Leadership and Innovation - We strive constantly to deliver better information in a better way Service - To our clients and our community, service is our guiding principle Leadership and Mentorship - Our talent is our greatest asset, and we hope to help our people be their best Firm Citizenship - We are optimists who believe there are endless possibilities for our company and ourselves Hanover Research is an Equal Opportunity Employer, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, compensation, training, promotion, transfer, leaves of absence, and termination.

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