Marketing Manager, SMB Creative Services
Primary Location: 6205 Peachtree Dunwoody Rd, Herndon, VA, US Division: Cox Communications Job Level: Manager/Senior Manager Travel: Yes, 15 % of the Time Schedule: Full-time Shift: Day Job Requisition Number: 202104499_17496390 Job Summary: The Manager of Small Medium Business (SMB) Creative Services collaborates with the Sr. Manager, SMB Creative Services on all prospect and current customer creative tactics that drive full-funnel campaign marketing. The ideal candidate will be responsible for managing advertising agencies from input brief through execution of various programs and tactics. This role will work with a variety of internal stakeholders including but not limited to media, pricing, product, strategy, and insights. Primary Responsibilities Daily collaboration with advertising agencies in development and execution across a variety of SMB projects and campaigns Communicate creative strategy and approach and translate into a project plan to be shared and vetted with SMB boundary partners Lead and execute campaigns and promotions to drive customer acquisition, upgrade, retention, and education - a variety of tactics including, TV, print, online video, radio, outdoor, social media, direct mail Manage tactical planning with SMB marketing strategy teams, legal/regulatory, media, social and other internal clients as necessary. Manage large agency and production budgets and resources with accuracy. Responsible for ongoing process improvement to enable faster and more efficient campaign development and best use of resources (internal and external). Manage communication and reviews of all campaigns with legal review partners and problem solve for best and most effective output. Communicate regular campaign status and overviews to leadership Identify creative opportunities for continuous improvement across all tactics/campaigns. Partner closely with Consumer Insights team for pre- and post- creative learnings. Contribute to ongoing media planning and placement with strategy and media teams to ensure correct balance of messages and creative and tactic availability. Key Focus Areas Efficiency (timelines, matrix management, process standardization, project management) Effectiveness/Quality (briefs and kickoffs, insights and ongoing learning, budgets, and production) Agency management and internal campaign/program sharing Qualifications: Minimum: Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this US based job. (Reasonable accommodations for medical and religious objections will be considered.) 5+ years of experience required in related field (ie Marketing, Advertising, etc.) 3 or more years of experience required if candidate possesses a related advanced degree Proficient analytical and creative skills with ability to think strategically and develop comprehensive detailed tasks and processes Strong creative vision with a natural eye for design and a passion for delivering dynamic ideas that connect with any audience Experience developing multi-tactic, 360 creative campaigns from strategy through execution, results readouts, and action plans Demonstrated ability to effectively work in cross-functional groups and gets results in a matrix organization Excellent soft skills such as interpersonal, leadership, presentation, and collaborative skills to work effectively with teams throughout organization Ability to manage time independently and juggle competing priorities Proven critical thinking, analytical and creative problem solving skills Demonstrable capacity to thrive in a high-change and often ambiguous business environment Ability to communicate ideas both orally and written to influence others using one-on-one contact, formal presentations, and group discussions Agency collaboration, creative development and direct marketing experience required Requires strong knowledge of applications such as Microsoft Word, Excel, PowerPoint, Teams Some travel required Preferred BS/BA degree in related discipline strongly desired (ie Marketing, Business, etc.) Experience working in an advertising and/or media agency Experience in telecommunications industry desired Who We Are About Cox Communications Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. About Cox We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. 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