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Health Communications Specialist - Social Media PD 21R104/21R105 - Office of Communications

Employer
USAJobs
Location
Rockville, Maryland
Closing date
Oct 19, 2021
Duties

Summary

THIS ANNOUNCEMENT HAS BEEN AMENDED TO ADD THE COVID-19 VACCINE MANDATE TO THE POSITION REQUIREMENTS.

These positions are located in the Health Resources and Services Administration, Office of the Administrator, Office of Communications. The duty location for these positions is in Rockville, MD.
Learn more about this agency

Responsibilities

MAJOR DUTIES

As a Health Communication Specialist within HRSA's Office of Communication, you support, develop, and manage HRSA's social media program.

Your major duties and responsibilities include:
  • Providing expert advice, technical assistance, and leadership in planning and developing a social media communication program, and identifying potential new ideas where appropriate.
  • Managing project teams and contractors from concept to launch on creating, implementing and maintaining HRSA's social media program, ensuring that the use of the social platforms match key target audience's use of the platforms.
  • Ensuring grammar, language, images, brand, and tone of all social posts match the goals of public health education campaigns, HRSA's style guide, and adhere to plain language and mobile first design standards.
  • Managing workflow of social content to ensure that all identified stakeholders review and comment on social media posts, including ensuring timely review and clearance of content, sometimes with rapid turnaround times.
  • Coordinating, contributing, and executing content as part of OC rollout teams for HRSA announcements.
NOTE: Do not cut and paste the duties, specialized experience, or occupational assessment questionnaire from this announcement into your resume as that will not be considered a demonstration of your qualifications for this position.

Travel Required

Occasional travel - Occasional travel may be up to 5% for this position.

Supervisory status
No

Promotion Potential
13

Requirements

Conditions of Employment

  • U. S. Citizenship is required.
  • Males ages 18 through 25 must be registered with the Selective Service.
  • PHS Commissioned Corps applicants must submit current personnel orders.
  • A one year probationary period may be required.
  • Position is in the Bargaining Unit.
  • Recruitment incentives are not authorized.
  • Student loan repayment incentive is not authorized.
  • Employment is subject to the successful completion of the pre-appointment process (i.e., background investigation, verification of qualifications and job requirements, completion of onboarding forms, submission of required documents, etc.)
  • THIS POSITION IS SUBJECT TO THE COVID-19 VACCINE MANDATE AS A CONDITION OF EMPLOYMENT. REFER TO THE ADDITIONAL INFORMATION SECTION FOR MORE INFORMATION ON THIS MANDATE.


Qualifications

THESE QUALIFICATION REQUIREMENTS MUST BE MET BY THE CLOSING DATE: 10/21/2021

Do not cut and paste the duties, specialized experience, or occupational assessment questionnaire from this announcement into your resume as that will not be considered a demonstration of your qualifications for this position.

QUALIFICATION REQUIREMENTS:

Specialized Experience is experience that has equipped the applicant with the particular knowledge, skills, and abilities to perform successfully the duties of the position and is typically in or related to the work of the position to be filled. To be creditable, an applicant's one full year of specialized experience must demonstrate the knowledge, skills, and abilities necessary for successful job performance.

GS-12: In order to qualify for this position at the GS-12 level, your resume must clearly demonstrate that you have one full year of specialized experience comparable in difficulty and responsibility to at least the GS-11 level in the federal service.

Examples of qualifying specialized experience equal to the GS-11 level include performing the following types of tasks on a regular and recurring basis:
  • Interpreting health communications topics to create social media approaches for both lay and professional audiences; and,
  • Using health communications social media channels to increase the impact of health program information and interventions.
GS-13: In order to qualify for this position at the GS-13 level, your resume must clearly demonstrate that you have one full year of specialized experience comparable in difficulty and responsibility to at least the GS-12 level in the federal service.

Examples of qualifying specialized experience equal to the GS-12 level include performing the following types of tasks on a regular and recurring basis:
  • Developing, planning and implementing strategic health communications campaigns using a variety of social media platforms for both technical and non-technical audiences; and,
  • Advising leadership on effective communication approaches to formulate organizational strategy targeting health issues using a variety of social media platforms.
APPLICANTS PLEASE NOTE: If selected for an interview, applicants will be required to submit a writing sample at the time of the interview. Do not send writing samples with your application package as they will not be used in the evaluation process.

Experience refers to paid and unpaid experience, including volunteer work done through National Service Programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; community; student; social). If such experience is on a part-time basis, you must provide the average number of hours worked per week as well as the beginning and ending dates of the experience so it can be fully credited.

Your qualifications will be evaluated on the following competencies (knowledge, skills, abilities and other characteristics):

HEALTH COMMUNICATIONS - Knowledgeof the practice, methods and techniques of communicating and disseminating health information to influence personal health choices by improving health literacy via written, oral and visual media.

DIGITAL COMMUNICATIONS AND SOCIAL MEDIA - Knowledge of the production, communication and dissemination of information and ideas using digital and social media technologies to inform and educate.

WEB CONTENT AND DIGITAL PUBLICATIONS - Knowledge of the production of textual, or visual content (e.g., text, applications, images, data,) encountered as part of the user experience on websites.

TO PREVIEW THE OCCUPATIONAL ASSESSMENT QUESTIONNAIRE, please click on the following link: https://apply.usastaffing.gov/ViewQuestionnaire/11257276

Education

This job does not have an education qualification requirement.

Additional information

IMPORTANT NOTE: THIS POSITION IS SUBJECT TO THE COVID-19 VACCINE MANDATE AS A CONDITION OF EMPLOYMENT.

Vaccination Mandate :
  • In accordance with Executive Order 14043 , Federal employees are required to be fully vaccinated against COVID-19 regardless of the employee's duty location or work arrangement (e.g., telework, remote work, etc.), subject to exceptions that may be required by law. If selected, you will be required to submit proof of vaccination by November 22, 2021 or before your entrance on duty if you are selected after the compliance date. Your HR Consultant will provide a list of documents acceptable as proof of vaccination and instructions for how to submit a request for a legally required exception, if needed, to comply with vaccination requirement.
Expanded/Maximum telework Posture :
  • Due to COVID-19, the agency is currently in a maximum telework posture. If selected, you may be expected to telework upon your appointment. As employees are permitted to return to the office, you may be required to report to the duty station listed on this announcement, even if your home/temporary telework site is located outside the local commuting area. Your position may be eligible for workplace flexibilities which may include remote work or telework options, and/or flexible work scheduling. These flexibilities may be requested in accordance with the HHS Workplace Flexibilities policy.
HHS is an equal opportunity employer. Selection for this position will be based solely on merit without regard to race, color, religion, age, gender, national origin, political affiliation, disability, sexual orientation, marital or family status or other differences.

Click here for information on " Federal hiring for individuals with disabilities ".
  • Security and Background Requirements: If not previously completed, a background security investigation will be required for all appointees . Appointment will be subject to the applicant's successful completion of a background security investigation and favorable adjudication. False representation may be grounds for non-consideration, non-selection and/or appropriate disciplinary action.
  • E-Verify: HRSA participates in the USCIS Electronic Employment Eligibility Verification Program (E-Verify). E-Verify helps employers determine employment eligibility of new hires and the validity of their social security numbers.
  • Direct Deposit: All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choosing.
  • Creditable Service: A newly appointed or reappointed employee may receive service credit for annual leave for prior work experience directly related to the duties of the position being filled. The use of this service credit is at the discretion of the selecting official and must be finalized prior to selectee's entrance on duty. For more information, please click here .
  • HRSA supports the use of telework as a way to help attract and retain talented individuals in public service, increase worker productivity, and better prepare the agency to operate during emergencies. Telework eligibility may be discussed during the interview process.

    How You Will Be Evaluated

    You will be evaluated for this job based on how well you meet the qualifications above.

    To determine your qualifications and referral status, we may review your resume and supporting documentation and compare it against your responses to the vacancy questionnaire. Ensure you support your self-ratings by the information you provide in your application. We may verify or assess your qualifications at any time. Inflated or unsupported qualifications may affect your rating. Any misrepresentation or material omission of facts may be sufficient cause to end further consideration of your candidacy. Persons listed as having knowledge of your past accomplishments or experience in your application may be contacted for verification purposes at any time. Verification may, but need not, begin prior to receiving an offer. Please follow all instructions carefully. Errors or omissions may affect your eligibility.

    Category rating procedures will be used to rate and rank candidates. The category assignment is a measure of the degree in which your background matches the competencies required for this position. Qualified candidates will be ranked into one of three categories: Best Qualified, Well Qualified or Qualified.

    If you meet the minimum qualifications for this position, your application and responses to the online questionnaire will be evaluated under Category Rating and selection procedures for placement in one of the following categories:
      • Best Qualified - for those who are superior in the evaluation criteria
      • Well Qualified - for those who excel in the evaluation criteria
      • Qualified - for those who only meet the minimum qualification requirements
    The Category Rating Process does not add veterans' preference points but protects the rights of veterans by placing them ahead of non-preference eligibles within each category. Preference eligibles who meet the minimum qualification requirements and who have a compensable service-connected disability of at least 10 percent must be listed in the highest quality category (except in the case of scientific or professional positions at the GS-9 level or higher).

    Career Transition Assistance Program (CTAP)/ Interagency Career Transition Assistance Program (ICTAP): Must be found to be well-qualified to exercise selection priority for this vacancy, displaced Federal employees must be rated at 85.0 or above on the rating criteria for this position. Click here for more information on ICTAP/CTAP .

    Background checks and security clearance

    Security clearance
    Other

    Drug test required
    No

    Required Documents

    This agency provides reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please contact either HRSA's Office of Human Resources at (301) 443-3780 or by email: askhr@hrsa.gov or HRSA's Reasonable Accommodation programs at (301) 443-2538 or by email: RA-Request@hrsa.gov . You must contact the Reasonable Accommodations Program prior to the closing date of this announcement to receive assistance. The decision on granting reasonable accommodation will be made on a case-by-case basis. Hours of operation: Monday through Friday 7:30AM to 4:00PM EST (except Federal holidays).

    Submission of a resume alone is not a complete application. To apply for this position, you must provide a complete online Application Package which includes:

    1. A current Resume - For resume writing guidance, please visit USAJOBS Resources Center or view their video tutorial. Your resume must thoroughly describe how your skills and experiences align to the criteria defined in the "Qualifications" section of this announcement and it must support your responses to the assessment questionnaire. We cannot assume you have performed the necessary experience required for this position regardless of your employment history or academic career. To ensure all of the essential information is in your resume, we encourage you to use the USAJOBS online Resume Builde r.
    If you choose to use your own resume, curriculum vitae, or any other written form you choose, then you must ensure it contains all of the required information and you organize it so we can associate the following information for each experience/position:
  • Job title
  • Name of employer
  • Beginning and ending dates of employment (month/day/year format)
  • Hours worked per week. We will assume full-time unless otherwise stated. We will prorate part-time employment in crediting experience.
  • Detailed description of job duties, accomplishments, related skills, and responsibilities to include any supervisory/managerial responsibilities and number of staff supervised (if applicable)
  • Your resume must show the series and grade or equivalent for all federal positions you have held. (if a federal position)
  • You must also ensure that the duties performed are clearly matched to each period of employment.
    Do not include a photograph or video of yourself, or any sensitive information (age, date of birth, marital status, protected health information, religious affiliation, social security number, etc.) on your resume or cover letter. We will not access web pages linked on your resume or cover letter to determine your qualifications.

    2. A complete Assessment Questionnaire

    3. Other supporting documents to be submitted with application:
    • If you are a veteran with preference eligibility and you are claiming 5-points veterans' preference, you must submit a copy of your DD-214 (Member 4 Copy), or other proof of eligibility. If you are claiming 10-point veterans' preference, you must also submit an SF-15, "Application for 10-Point Veterans' Preference" plus the proof required by that form. Click here for more information on veterans' preference .
    • Personnel Orders: PHS Commissioned Corps Officers must submit a copy of latest personnel orders in lieu of SF-50.
    • If you are currently serving in a pay banded position, please include a copy of your pay band chart with your application.
    • College Transcripts or other official documentation from the qualifying educational institution showing that you meet the eligibility requirements for this program, as described in the "Qualifications and Evaluations" sections of this announcement. (if the position has a positive education requirement, or you are qualifying on the basis of education).
    For Résumé and Application Tips visit the USAJOBS Resource Center .

    The complete Application Package must be submitted by 11:59 PM (EST) on 10/21/2021.

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