Marketing Automation Specialist

Tech Data
Herndon, VA
Oct 15, 2021
Oct 17, 2021
Full Time
Overview/General Purpose of PositionGuided by our relentless focus, DLT has grown to be one of the nation's top providers of world-class IT solutions, solving the public sector's toughest technology challenges. DLT is currently looking for a Marketing Automation Specialist to join our expanding digital demand generation practice to best serve our diverse and growing client set. The Marketing Automation Specialist is responsible for design, quality assurance (QA), execution, maintenance, and reporting for automated marketing programs related to DLT's demand generation strategy, as well as assisting in defining the strategy for, and ensuring the execution of, initiatives related to improving contact data quality, contact acquisition, marketing persona development, data unification, and data access. Summary of Essential Job Functions:Coordinate with Manager of Marketing Operations and other marketing team members to manage demand generation programs across multiple business divisions and clientsAssist in the design and execution of demand creation, nurture, and scoring programs and strategyCreate segments mapped to key domains, industries, and contact dataManage company and client email campaigns to drive pipeline/revenue and make recommendations for improvements for improved performance and reachAssist in implementation and testing of CRM / MAP integration processesCreate emails, landing pages, forms, and reports within the Marketing Automation Platform (MAP), including templates for use by others within the marketing teamDocument MAP processes, programs, and proceduresMonitor and report on trends and engagement metrics related to tactics and programs managed by the MAP and related applicationsTrain marketing resources on how to run reports and accomplish basic tasks within the MAPOther job related duties as assigned Daily Work Activities and ContextData ManagementHelp define the strategic agenda for marketing data managementCreate the measurement plan for data management, including database readiness metrics and metrics that capture the impact of database readiness on downstream marketing processesPrioritize initiatives and maintain a roadmap for data management improvementsHelp define the data acquisition strategy to ensure that desired levels of breadth and quality are achievedWork with other functions (eg sales operations, IT) to develop a broader master data management strategyEstablish ongoing coordination with Web, sales operations and IT teams to ensure visibility into changes to data and architecture Marketing AutomationBuild and execute email and automated marketing campaignsBuild and develop HTML emails and landing pagesBuild and enhance lead scoring programs to drive effective demand generationDevelop templated marketing programs for automationDevelop multi-step nurture marketing campaignsWork and collaborate with others marketing teams and departments throughout DLT to create winning marketing strategiesMonitor and analyze performance for ROI, conversion ratesCode and edit HTML emailsBe a subject matter expert on marketing technology platforms, working closely with Marketing leadership Minimum QualificationsBachelor's degree, ideally in marketing, business, or computer scienceTwo to three years of MAP experienceTwo to three years of experience in demand creation related activities (email, trade shows, building of landing pages, search engine optimization/search engine marketing, event marketing)Proven experience driving data quality initiatives, joining data from disparate systems and finding new ways to provide data consumers easy access to the information they needAbility to clearly communicate to teammates with a diverse level of digital knowledgeExperience working with business stakeholders in defining data requirementsExperience with Marketo, Eloqua, or similar MAPs Preferred QualificationsAbility to work in a faced fast paced environmentStrong project management skills. Must be able to manage and prioritize your work to meet project milestones and deliverable datesStrong interpersonal communication skills (both written and verbal)Digital marketing or segmentation marketing experienceExperience in reaching, and engaging public sector audiencesCurrent data cleansing, warehousing and unification strategies and toolsMarketing best practices and challenges for data consumersCultural Competency Requirements: Within DLT Solutions, a Tech Data Company, diversity is one of our fundamental shared values. We are a multi-cultural environment and we pride ourselves on being a welcoming place of work where we celebrate inclusion and champion people from a multitude of backgrounds. Join our team to accelerate public sector growth for technology companies!DLT is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.

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