Senior Digital Health Growth Marketing Manager- Remote Contractor

Astellas Pharma US
Washington, DC
Oct 15, 2021
Oct 17, 2021
Full Time
Purpose of Position: Astellas Pharma is looking to hire an experienced growth marketer to join the Rx+ team with experience in marketing analytics, user engagement and social media in the digital health. He/She will be responsible for marketing channel optimization and ultimately user growth. The Growth marketer will work closely with the marketing team, the sales team, the engineering department and the product management team. This is a REMOTE position. Core Tasks and Responsibilities: - Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on. - Bringing traditional and creative ideas how to grow those KPIs. - A/B testing those ideas. - Analyzing the data and users' feedback. - Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric. - Driving traffic to the website, landing pages, social media, apps - Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. - Working on a lean startup process. - Working with the AARRR Sales Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue) - Prioritizing growth channels. - Optimizing channels in order to always improve the performance of ones business. - Scaling and Automating the growth processes. - Knowledgeable about referral marketing and being able to create viral growth. Qualifications, Previous Experience and Skill Set: - Being data-driven: clear understanding of data, analytics, metrics and statistics. -5+ years of experience in marketing/ sales -In-depth knowledge of SEO factors and key algorithm updates - Being social and understanding users' behavior. Having great customer relations skills and being focus on customer experience - Willing to learn. - Having a startup mindset. - A/B Testing and Data Analytics experience - Editing and copywriting skills - Not being scared of pivoting - Knowledge about both inbound and outbound marketing - Being performance and results-oriented - Being curious and creative - Being relentless in pursuit of growth

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