Marketing Email Campaigns Manager, Remote

Employer
K12 Services
Location
Herndon, VA
Posted
Oct 15, 2021
Closes
Oct 17, 2021
Ref
145673193
Hours
Full Time
Meet Stride Success Stories Responsibility and Inclusion Over 20 years ago, Stride was founded to provide personalized learning powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead. Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life. The Email Campaign Manager is responsible for managing email marketing campaigns to drive school enrollments and retain existing customers. This role will help p define the campaign strategy and roadmap, drive the email optimization, define and analyze test plans, and manage the email execution process and impact performance rates. The Email Campaign Manager works to ensure the team meets deliverables and is aligned with overall strategy of the business. Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Helps define the email strategy and roadmap, with a focus on customer segmentation, lifecycle, conversion and retention campaigns; Provides input on strategies for implementation to achieve marketing program/project goals; Creates and manages execution of email marketing campaigns that are aligned with overall marketing strategies aimed at driving conversions and retaining existing families; Creates and manages the email schedule for execution of the lead nurture, engagement, and retention; Works with team to outline email campaign requirements including content, templates, sequencing, cadence and trigger elements for both automated series and manual/batch and send email; Contributes and assists in implementation of lead nurturing and automated email marketing campaigns; Works with team to facilitate implementation of the email campaign process which includes scheduling and planning, creative development, set-up, review, quality assurance, deployment and reporting. Helps define the learning agenda and develops and implements the test plans with a disciplined approach to continually optimize email campaign performance via aggressive testing methodologies; Works closely with Creative team to proactively drive development of creative and messaging to continually improve email performance; Works with Analytics team to proactively track, monitor, analyze, and report on campaign performance on a regular basis; Seeks new ideas, monitors industry trends gathers and recommends best practices to innovate our email campaigns; Supervisory Responsibilities: This position may supervise 1-4 Full-time Equivalent (FTE) regular employees and/or contractors. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Minimum Required Qualifications: BS/BA Degree in Business or Marketing or relevant field AND 5 years of experience in email marketing in education, or multi line business model OR Equivalent combination of education and experience Certificates and Licenses: None required. OTHER REQUIRED QUALIFICATIONS: Experience defining email strategy and requirements for triggered email campaigns Proven record of effective project management and organization skills Proven track record of tackling problems and taking independent action; ability to generate new ideas Hands on experience executing email campaigns Experience with Salesforce Marketing Cloud and knowledge of Salesforce Microsoft Office (Outlook, Word, Excel, PowerPoint, , etc.); Web proficiency Ability to pass required background check Ability to travel 10% of the time (minimal if any) Desired Qualifications: Management experience Prior experience in Direct Marketing, Writing, and/or Editing is a plus Basic understanding of HTML Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is a home based position. This position is open to residents of, and may be performed remotely from Washington, DC, and from any state except Colorado. The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is at-will as governed by the law of the state where the employee works. It is further understood that the at-will nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age,, or genetics, or any other characteristic protected by law. Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

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