Loyalty Marketing Intern

Employer
AARP
Location
Washington, DC
Posted
Oct 14, 2021
Closes
Nov 13, 2021
Ref
1657
Industry
Nonprofit
Hours
Full Time
Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

Are you a marketing student with solid strategic skills, who is creative, passionate, and results-driven? Our Loyalty team is looking for you! Our team drives the strategy and implementation for AARP Rewards, a loyalty program for the greater good. The gamified learning platform is designed to incentivize behavior change as individuals 50+ navigate through significant life transitions. If you want to learn from a great team of professionals, apply now for this incredible opportunity!

As an Intern, you will apply strategic, analytical, and creative thinking to solve critical marketing challenges. On any given day, you could help curate content where users can earn points or support the optimization of the e-commerce redemption catalog.

Responsibilities

On an average day, you will be responsible for supporting key functions of loyalty marketing, including, but not limited to:
  • Assist with project management of key tactics including content curation, adaptation, product integration, authoring, and deployment
  • Assist with the preparation/documentation of the Boutique Call Center Launch
  • Help develop themes for the AARP Rewards Connect page, including expert outreach, defining topics, writing and editing copy
  • Audit AARP Rewards earning opportunities for quality and across AARP.org for improved discoverability
  • Manage and maintain the creative library, collecting creative from past promotions
  • Traffic projects with various internal groups
  • Edit and Q/A email and Rewards pages, including the redemption catalog
  • Contribute to data analyses and write-up of findings
  • Assist with manual Customer Care reporting

Qualifications

Interns must be currently enrolled in a degree program at an accredited college or university; be considered rising undergraduate juniors or seniors, graduate students, or post-doctoral students; and remain academically enrolled throughout the internship.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated from college and enrolled in a continuing education program.

Benefits

Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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