Manager Digital Ad Operations

Employer
AARP
Location
Washington, DC
Posted
Oct 14, 2021
Closes
Nov 13, 2021
Ref
1649
Industry
Nonprofit
Hours
Full Time
Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Manager, Digital Advertising Operations reports to ICM's Director, Digital Advertising Services and creates strategies, procedures and processes centered on developing ad products, leads technical ad implementation strategies and fulfills digital advertising insertion orders. The role manages a team of digital advertising ops professionals and is responsible for processes and tools used to facilitate streamlined operations of the Digital Advertising Services group, supports the billing reconciliation process to ensure accurate financial reporting, facilitates delivery of ads and data/reporting, and highlights departmental performance and online campaign performance for internal and external parties.

Responsibilities

  • Manages a team of internal and external resources to ensure campaigns are delivered according to contract terms.
  • Provides direct and indirect oversight and management of both FTE and contracted/managed resources while developing and enforcing policies and procedures that allow the Digital Advertising Services group to run effectively, ensures insertion order contracts and terms are accepted and enforced, efficiently delivers on our insertion orders and maintains continuity of operations within the ever changing technology infrastructure of a digital advertising team.
  • Provides a stable operational foundation that allows revenue to be maximized through direct sales efforts and through remnant monetization by providing straightforward and clear paths/processes while maintaining flexibility, leveraging and building vendor relationships and developing internal partnerships in order to maintain our high quality ad inventory, high return on investment and protection of our member privacy as we generate ad revenue.
  • Builds strong relationships with Sales, Agencies, Clients, Accounting, Finance, Development and Senior Management. Works with Sales, Account Management and Advertisers to make sure that all advertising campaigns are delivered according to agreed upon specifications.
  • Acts as liaison with advertisers/agencies to oversee proper implementation of campaigns (ad tags, mitigate reporting discrepancies, ad placement/tracking, etc.). Takes lead role in developing and implementing best practices and processes to improve overall operational efficiencies.
  • Executes special projects involving quantitative analysis, industry research, and strategy development.
  • Assesses and reports metrics critical in tracking campaign/network/business performance.
  • Identifies and implements new ways to leverage existing technology and processes to further enhance digital advertising goals and revenue potential.

Qualifications

  • Minimum 8+ years experience in digital advertising
  • Minimum 5+ years experience with Google Ad Manager (GAM), p.k.a. :DoubleClick for Publishers (DFP)
  • Minimum 5+ years experience with a DMP or other data platform
  • Demonstrated people management experience
  • Experience with AGILE development (or other development workflow)
  • Ability to effectively operate with high energy and flexibility in a fast paced, constantly evolving team environment


Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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