Manager, Digital Product - Web Management

Washington, DC
Nov 13, 2021
Dec 13, 2021
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

The Manager, Digital Products position reports to the VP, Experiences and Connections and leads the operations of the AARP Virtual Community Center, an AARP digital product that is currently functioning as a virtual event hub on Position responsibilities include management of vendors, communications with internal and external stakeholders and content creators, ensuring optimum functionality of the website. Manages the team responsible web production work flow and assures quality and accuracy of posted content. Leads the team consisting of internal and external stakeholders responsible for website design and functionality. Responsible for developing the vision for web and functionality enhancements, and managing the implementation of those enhancements.


  • Leads a team to manage all aspects of the AARP Virtual Community Center digital operations including: product functionality and design, content production and quality control, optimization of the product and supporting workflows, and monitoring product performance.
  • Monitors performance of content, traffic and other metrics and prepares regular reporting for senior management.
  • Develops plans for site design and functionality improvements that optimize user experience, works with appropriate AARP staff or vendors to ensure compliance with AARP standards and business practices.
  • Manages the content calendar and ensures the workflow from content submission, selection and posting occurs according to established production timelines
  • Collaborates with appropriate staff across the organization to ensure VCC best practices are disseminated to event owners. Represents the department on cross- organizational teams.
  • Ensures content is in compliance with established VCC Style Guide. Works with appropriate staff to coach and train event owners in established VCC style requirements.


  • Minimum 6 years experience working digital product management, digital production, user experience and project management.
  • Demonstrated leadership skills and ability to lead teams, and proven ability to work effectively with others in a matrixed environment to gain internal respect, influence, and consensus. Manages relationships and challenges with diplomacy.
  • Excellent communication skills both oral and written. Ability to produce high-quality reports and presentations and clearly communicate strategies and results.
  • Highly developed problem-solving skills, team player, with an entrepreneurial mindset.
  • Demonstrated ability to work in a fast-moving, highly collaborative environment that demands strategic thinking, and nimble decision making to meet goals and objectives.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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