Strategic Initiatives Director

Washington, DC
Oct 14, 2021
Oct 15, 2021
Full Time

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

The Strategic Initiative Director is a key member of the Financial Products and Services team and partners with members of the FPS team as well as ASI Leadership to lead the development and more importantly lead the process of on boarding the FPS current and future pipeline of opportunities. The positions is cross-cutting and also helps develop additional product and provider identification for new and innovative products and services.

Other duties as required will also include some of the following: new whitespace areas, strengthening current offerings through product enhancements and extensions as well as working within the FPS team to help develop in depth strategy and roadmap for a current area of focus. The Director will play the lead or key role in working with other ASI cross cutting departments to ensure the cohesive and comprehensive roll out of the new FPS products - which includes coordination across ASI Legal, Marketing, Distribution, Finance and others within AARP as needed. The Director will also help identify key needs of consumers/members, identifies market trends, provides relevant environmental landscape, interviews internal and external experts, identifies new business or operating model, and works with a cross functional team of ASI/AARP stakeholders to identify strategy recommendations. The Director will develop ASI strategy documents both presentation and prose and will socialize internally and present to senior management for approval.


  • Lead development and implementation of current FPS new product pipeline and all necessary coordination across all ASI to ensure timely and comprehensive launch of new products.
  • Manage and co lead with FPS team key strategic product initiatives into new and innovative products that are identified in the FPS roadmap for new offerings.
  • Will serve as advisor and or consultant to research new product ideas in the insurance, banking investments, real estate spaces.
  • Identify product solutions verse products ideas that allow FPS to enhance and extend current product solutions to more of a solutions-based approach to serving member's needs.
  • Identify and evaluate new consumer needs states, business opportunities, product and service solutions that further the company's strategic growth objective.
  • Keep current of all new marketplace products and offerings that would or could exist inside the FPS team including such things as mapping competitive landscape, understanding revenue models, and identifying and building the case for ASI's business model and opportunity.
  • Develops and presents strategic recommendation and roadmaps and gains consensus with a cross/functional team of ASI/AARP stakeholders.
  • Forges and maintains relationships with key stakeholders across ASI/AARP ecosystem including senior executives; Actively participates in the development of new concepts, new product development and implementation plans including evaluating new business models.


  • Completion of a degree, Business Management or related undergraduate degree, or a related discipline (or equivalent) with a minimum of 10+ years of experience in Product launch and development.
  • Experienced in a significant number of Financial related products including such things as Investments, banking, Real Estate, insurance, credit, lending and debt products and offerings.
  • Proven strategic thinker with prior experience in being able to take a product at early stage and shepherd it through the NPD process by clearing all hurdles or finding solutions and answers to ensure all stakeholders are satisfied. This would include leading the launch initiatives and ensuring all documentation and authorizations are competed on a timely and accurate basis to ensure a successful launch.
  • Keep current of all financial market trends, environmental scans, and creative solutions in the broad financial based category of offerings.
  • Ability to assist and assess strategic options for potential revenue and engagement growth, overall value, and risk assessment.
  • Ability to develop an implementation plan from strategies; Proven leadership skills and management experience at all levels within an organization (up, across, down) and effectiveness in a matrix organization.
  • Results oriented, decisive, and analytical, leading to creative solutions, while managing key stakeholder involvement; Good communicator (written, presentation) and excellent interpersonal skills. Exhibit positive, enthusiastic attitude with member focus, while motivating others to lead.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.