Marketing Automation Specialist
Overview/General Purpose of Position Guided by our relentless focus, DLT has grown to be one of the nation's top providers of world-class IT solutions, solving the public sector's toughest technology challenges. DLT is currently looking for a Marketing Automation Specialist to join our expanding digital demand generation practice to best serve our diverse and growing client set. The Marketing Automation Specialist is responsible for design, quality assurance (QA), execution, maintenance, and reporting for automated marketing programs related to DLT's demand generation strategy, as well as assisting in defining the strategy for, and ensuring the execution of, initiatives related to improving contact data quality, contact acquisition, marketing persona development, data unification, and data access. Summary of Essential Job Functions: Coordinate with Manager of Marketing Operations and other marketing team members to manage demand generation programs across multiple business divisions and clients Assist in the design and execution of demand creation, nurture, and scoring programs and strategy Create segments mapped to key domains, industries, and contact data Manage company and client email campaigns to drive pipeline/revenue and make recommendations for improvements for improved performance and reach Assist in implementation and testing of CRM / MAP integration processes Create emails, landing pages, forms, and reports within the Marketing Automation Platform (MAP), including templates for use by others within the marketing team Document MAP processes, programs, and procedures Monitor and report on trends and engagement metrics related to tactics and programs managed by the MAP and related applications Train marketing resources on how to run reports and accomplish basic tasks within the MAP Other job related duties as assigned Daily Work Activities and Context Data Management Help define the strategic agenda for marketing data management Create the measurement plan for data management, including database readiness metrics and metrics that capture the impact of database readiness on downstream marketing processes Prioritize initiatives and maintain a roadmap for data management improvements Help define the data acquisition strategy to ensure that desired levels of breadth and quality are achieved Work with other functions (eg sales operations, IT) to develop a broader master data management strategy Establish ongoing coordination with Web, sales operations and IT teams to ensure visibility into changes to data and architecture Marketing Automation Build and execute email and automated marketing campaigns Build and develop HTML emails and landing pages Build and enhance lead scoring programs to drive effective demand generation Develop templated marketing programs for automation Develop multi-step nurture marketing campaigns Work and collaborate with others marketing teams and departments throughout DLT to create winning marketing strategies Monitor and analyze performance for ROI, conversion rates Code and edit HTML emails Be a subject matter expert on marketing technology platforms, working closely with Marketing leadership Minimum Qualifications Bachelor's degree, ideally in marketing, business, or computer science Two to three years of MAP experience Two to three years of experience in demand creation related activities (email, trade shows, building of landing pages, search engine optimization/search engine marketing, event marketing) Proven experience driving data quality initiatives, joining data from disparate systems and finding new ways to provide data consumers easy access to the information they need Ability to clearly communicate to teammates with a diverse level of digital knowledge Experience working with business stakeholders in defining data requirements Experience with Marketo, Eloqua, or similar MAPs Preferred Qualifications Ability to work in a faced fast paced environment Strong project management skills. Must be able to manage and prioritize your work to meet project milestones and deliverable dates Strong interpersonal communication skills (both written and verbal) Digital marketing or segmentation marketing experience Experience in reaching, and engaging public sector audiences Current data cleansing, warehousing and unification strategies and tools Marketing best practices and challenges for data consumers Cultural Competency Requirements: Within DLT Solutions, a Tech Data Company, diversity is one of our fundamental shared values. We are a multi-cultural environment and we pride ourselves on being a welcoming place of work where we celebrate inclusion and champion people from a multitude of backgrounds. Join our team to accelerate public sector growth for technology companies! DLT is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.