Head of Lifecycle Marketing

Washington, DC
Dec 02, 2021
Dec 21, 2021
Full Time
Job Description

The Washington Post is seeking a marketing leader to join our subscriptions team and lead all of our lifecycle efforts. This leader will report directly to the Chief Subscriptions Officer and manage a team of managers and specialists to tasked to support subscriber growth through conversion, engagement, and win-back efforts. This role will have a wide variety of responsibilities that includes (but not limited to) email, SMS, mobile push, in-app/in-product, life stage segmentation, technology solutions, and attribution. (Internal title: Director, Lifecycle Marketing).

The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about lifecycle marketing and experienced in coaching a team to achieve aggressive goals. In addition, you will be a champion for member obsessed growth, driving cross-functional collaboration, and decisions to achieve our OKRs.

Responsibilities include:
  • Drive strategy and execution of lifecycle marketing to onboard, retain, build loyalty to increase the lifetime value of customers and improve their customer journey (includes building a customer segmentation framework, and enhancing subscription products).
  • Drive optimized messaging and experiences specific to the subscriber experience. Identify new subscriber benefits both on and off platform, and work with cross-functional teams to determine implementation feasibly and ROI.
  • Partner with the internal data and product teams to build a world-class tech stack that includes (but not limited to) CRM data, automation systems, self-serve reporting, audience modeling, and segmentation tools.
  • Be an inspirational leader of the Lifecycle Marketing team including hiring, developing, managing, coaching, and advocating for this team.
  • Serve as a thought leader and subject matter expert for the organization to propose new ideas and challenge current thinking in managing the subscriber experience and lifecycle.

  • 10+ years of experience developing and executing lifecycle marketing strategies that drive growth, activation, engagement efficiently in a consumer technology organization
  • Experience managing a diverse team of lifecycle marketers
  • Ability to work successfully in a quickly-changing environment with entrepreneurial and mission driven spirit
  • Strong analytical and quantitative skills - ability to work with large data sets to derive actionable plans
  • Effective communicator with the ability to manage stakeholders across the organization

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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