Head of Lifecycle Marketing
- Employer
- The Washington Post
- Location
- Washington, DC
- Closing date
- Dec 21, 2021
View more
- Industry
- Media / Journalism / Advertising
- Function
- Marketing and Public Relations, Sales
- Hours
- Full Time
- Career Level
- Experienced (Non-Manager)
Job Details
The Washington Post is seeking a marketing leader to join our subscriptions team and lead all of our lifecycle efforts. This leader will report directly to the Chief Subscriptions Officer and manage a team of managers and specialists to tasked to support subscriber growth through conversion, engagement, and win-back efforts. This role will have a wide variety of responsibilities that includes (but not limited to) email, SMS, mobile push, in-app/in-product, life stage segmentation, technology solutions, and attribution. (Internal title: Director, Lifecycle Marketing).
The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about lifecycle marketing and experienced in coaching a team to achieve aggressive goals. In addition, you will be a champion for member obsessed growth, driving cross-functional collaboration, and decisions to achieve our OKRs.
Responsibilities include:
- Drive strategy and execution of lifecycle marketing to onboard, retain, build loyalty to increase the lifetime value of customers and improve their customer journey (includes building a customer segmentation framework, and enhancing subscription products).
- Drive optimized messaging and experiences specific to the subscriber experience. Identify new subscriber benefits both on and off platform, and work with cross-functional teams to determine implementation feasibly and ROI.
- Partner with the internal data and product teams to build a world-class tech stack that includes (but not limited to) CRM data, automation systems, self-serve reporting, audience modeling, and segmentation tools.
- Be an inspirational leader of the Lifecycle Marketing team including hiring, developing, managing, coaching, and advocating for this team.
- Serve as a thought leader and subject matter expert for the organization to propose new ideas and challenge current thinking in managing the subscriber experience and lifecycle.
Requirements:
- 10+ years of experience developing and executing lifecycle marketing strategies that drive growth, activation, engagement efficiently in a consumer technology organization
- Experience managing a diverse team of lifecycle marketers
- Ability to work successfully in a quickly-changing environment with entrepreneurial and mission driven spirit
- Strong analytical and quantitative skills - ability to work with large data sets to derive actionable plans
- Effective communicator with the ability to manage stakeholders across the organization
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
Company
Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!
Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.
More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
- Website
- https://careers.washingtonpost.com/
- Location
-
1301 K Street, N.W.
Washington
DC
20036
US
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert