Director, Brand Strategy & Partnership Marketing

Location
New York, NY
Posted
Oct 13, 2021
Closes
Oct 28, 2021
Ref
JR-90272716
Function
Executive, Director
Hours
Full Time
Job Description

The WP Creative Group creates emotionally resonant experiences that shape culture, spark conversation, and captivate the influential. Our consequential storytelling is inspired by the legendary Washington Post newsroom and informed by insights so that we can change the way people see the world and our brand partners' place within it.

We are looking for a strategic thinker and creative "player/coach" to lead our Brand Strategy team - focused on client strategy and proposal development, ensuring we translate client needs into simple, clear ideas and platforms.

The Director, Brand Strategy & Partnership Marketing plays a pivotal and influential role within the WP Creative Group and will drive strategic excellence for priority pitches through a cohesive creative approach for B2B and B2C advertising partners. They will ensure best-in-class ideation and strategy, guiding a team of strategists to deliver and distill complex challenges into engaging, concise, and on-brand concepts and proposals.

We are seeking an accomplished leader and motivator who can elicit the highest standard of idea generation, original thinking and creativity through excellent communication and interpersonal skills.

The Director, Brand Strategy & Partnership Marketing effortlessly thrives in a collaborative setting and has a proven track record of helping brands achieve their objectives and leading teams to do the same.

Responsibilities

Leadership
  • Lead a team dedicated to synthesizing brand advertiser client direction, sales strategy, cultural/market trends, and consumer insights into compelling strategic platforms that focus thinking and spark creative ideation
  • Inspire a team of strategists dedicated to developing and delivering insight informed proposals that stretch across platforms, leveraging them creatively and effectively in service of the idea, the client advertiser, and the consumer
  • Continue to drive and refine the success formula for smart and strategic frameworks for pitches/responses to RFPs and other opportunities
  • Serve as an authoritative and collaborative partner that can both lead and manage strategy sessions, bringing in the right mix of internal teams in a productive manner
  • Serve as the lead/champion in when and how to bring the right "experts" into the pre-sale strategy process and proposal development phase
  • Establish rapport and trust by being the "go to" for the Client Solutions team
  • Continuously evaluate performance trends and evolve creative approach when appropriate


Effective Communications
  • Cultivate relationships and facilitate efficient, transparent communication with internal cross-functional partners: sales, creative, product, editorial, research, and consumer marketing
  • Attend media/marketing calls with advertisers and/or agencies to identify client needs, and actively participate in internal briefing sessions of cross-disciplinary teams
  • Ensure the delivery of proposals through compelling narratives that are purposeful, on-brand, on-strategy and drive revenue


Partnership Marketing & Strategic Alliances
  • Proactively develop original cross-platform experiences and content ideas to drive incremental revenue for existing partners, while creating of-the-moment opportunities for new categories and partners (i.e insight/calendar based)
  • Amplify existing editorial franchises while developing additional avenues and platforms for partnerships that explore closely united cultural territories
  • Identify opportunities for high-impact strategic partnerships that are closely aligned with The Washington Post brand and create new revenue/business opportunities
  • Work with internal stakeholders across editorial, product and consumer marketing to identify opportunities to develop unique partnerships with brand advertisers that offer an enhanced experience to The Washington Post audience


Qualifications
  • Bachelor's degree
  • 5+ years of experience in a brand strategy leadership role and 10+ years of overall experience in brand strategy, advertising or partnership marketing
  • Deep knowledge of brand journalism, advertising and partnership marketing
  • Experience translating insights, ideas, and data into customer value
  • Experience partnering with cross-functional teams, building influential and collaborative relationships
  • Experience in entrepreneurial and fast-paced environments
  • Experience working with global B2B and B2C brands
  • A clear, proven understanding of how to create groundbreaking strategic foundations for pitches that meet our brand partners' business objectives
  • Ability to manage up, down, and laterally, keeping all stakeholders proactively involved and updated throughout the life of a project


*Position will work remote until we return to the New York City office of The Washington Post.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife