Senior Digital Marketing Manager, Shopper Marketing- Lowe's

Stanley Black & Decker Inc.
Towson, MD
Sep 25, 2021
Sep 27, 2021
Full Time
Job Description The Why The diverse, purpose-driven Team at Stanley Black & Decker share a unified passion for creating products, tools and solutions for those who make the world. Wherever you go in our company, youll find uncompromised devotion to performance, innovation, customer satisfaction and social responsibility. Now is your chance to become one of these people within our growing Fortune 200 Company.The WhatStanley Black & Decker is looking for a Senior Digital Marketing Manager. Reporting directly to the Director Shopper Marketing, the Digital Marketing Manager is responsible for the execution of the digital marketing and online merchandising strategy for our SBD branded tools businesses. In this role, you will apply your understanding of the online marketplace to create digital marketing solutions -- from strategy to development, launch, measurement and optimization -- that drives brand and product awareness, increase purchase intent through lead generation and drive loyalty.The How Implement overall digital marketing strategies for the SBD branded tools businesses - serving as the day-to-day digital account manager Partner closely with the brand marketing and product teams to develop and execute leading digital strategies Operate as project management liaison between product and shared brand marketing teams Serve as Digital marketing lead for the branded tools initiatives including day-to-day operation, management, and optimization across SBU and cross-functional support teams Identify and develop new traffic-driving opportunities to increase reach, customer acquisition and sales Own and maintain a consistent brand image throughout all digital marketing initiatives across web, mobile and social owned properties Gather internal customer requirements and use them to create in-depth Marketing and Functional Requirements Documents for scoping, prioritization and implementation with internal web design and IT teams or external agencies Manage large scale web projects including drafting project initiation documents, gaining internal customer approvals, and ensuring on-time, on-budget project delivery, including redesigns and PIM/DAM roll outs as necessary Work cross-functionally to develop a consistent online customer experience and identify opportunities to increase conversion and cultivate improved relationships with our audiences Work closely with a cross-functional team to plan, develop and deliver dynamic, world-class content Collaborate with internal digital marketing team members and external agencies to develop and manage digital marketing campaigns including email, CPC/CPA programs, paid search, SEO, display, mobile and social Track performance of digital marketing campaigns and KPIs. Evaluate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market and competitive conditions. Relay actionable insights to business Analyze and measure business impact for brand awareness, conversion and loyalty using web analytics and research Actively partner with cross-functional teams including brand marketing, product marketing, channel marketing, IT support, corporate communications, and customer service to expand education and penetration of digital activity Report out digital brand marketing successes and growth opportunities to key stake holders and business leaders based on metrics from cross-functional team Proactively develop external partnerships and support contract negotiations with external partners and/or vendors to maximize efficiency and effectiveness of the digital marketing investment What We Need BA or BS required, or equivalent work experience. 5+ years experience in digital marketing or sales marketing. Previous account management within a digital agency is a plus. Proficient communication skills, the DMM is a valued educator in our business. Its important to be able to inform business leaders about the digital marketing experience and how we measure value in this form of marketing. Strong project management/organizational skills required. Formal PMI training is a plus. Demonstrated proficiency in managing more complex marketing projects, including working closely with IT on integrations. Strong familiarity with executing best practices in all digital functions including: web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics. Working knowledge of SiteCore content management system. Familiarity with mobile marketing and commercialization -- mobile app development, connected tools and responsive sites and landing pages. Exceptional communication skillsverbal, written, and interpersonal. Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties. Independent, creative self-starter with ability to multi-task in a highly energetic, fast-paced environment. Experience with web analytics and reporting tools (Google Analytics). Hands on understanding of web front-end languages (HTML 5, CSS), standards, and best practices. Agency or industry experience a plusStanley Black & Decker is one of the world's largest, fastest growing and most dynamic companies. SBD, a Fortune 200 company is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth. All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veterans status or any other protected characteristic. Requisition Number79604BRBusinessUS - GTS - GCXNo. of Positions1EEO StatementAll qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veterans status or any other protected characteristic.FunctionMarketingFeatured Category on SBD CareersMarketing & CommunicationsRegionUSAFLSA (For US Only)Exemptby Jobble

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