#About IronhackIronhack is an education startup that was founded to disrupt the way tech education works!A' Doesn"t it seem odd that we"ve been learning the same way since the Industrial Revolution? Virtually all industries are pushing the limits on how to do things faster, better, and more efficiently. Yet, for the most part, people feel stuck on a 4+ year (and usually quite expensive) path that often results in an unfulfilling career path.We empower students to create a new path - one that leads to meaningful careers in software development, product design or data analytics in a fraction of the time and cost of traditional education.A' Our higher purpose is to transform the education space to be unapologetically outcomes-driven. Whether students are looking to change careers, get a promotion, skip University, or start their own company, we work tirelessly every day to make sure this path is as quick, immersive, and accessible as possible. Hearing these success stories is what gets us out of bed each day, excited to come to work :)A' It"s with this mindset that we"ve become one of the key global players in bridging the digital skills gap, serving both those looking to get into tech, as well as the companies hungry for tech talent.A' Quick facts:Founded in 2013 by Wharton and Harvard gradsOperations in Miami, Madrid, Barcelona, Paris, Mexico City, Lisbon, Amsterdam, Sao Paulo and Berlin100% YoY Growth (help us to keep it going!)Graduated over 6500 studentsA' 100+ global team membersA' Venture capital backedAbout the roleOur Global Marketing team is seeking a Director of Organic Acquisition to aggressively grow the new student population for our tech courses/bootcamps. In this role, you will own the acquisition of leads and apps through our organic channels (social, webinars, email, partnerships, PR). You will shape the future of Ironhack"s organic acquisition strategy, leading a team of email, social, partnerships, and webinar marketers, and PR. You"ll work closely with cross-functional team members from Global Marketing (Paid Acquisition, Product Marketing, Content and Creative) and local growth marketers to deliver impactful results. This role will report directly into the SVP of Marketing.A' You will drive growth through owned and earned organic channels using rigorous customer and data analysis. The right candidate is a self-starter, is comfortable being hands-on with data, has direct experience running organic marketing programs, and is interested in tackling customer acquisition and analysis in an omni-channel environment. We are looking for someone who can lead and grow our acquisition team as well as manage our agency partners.A' Your day-to-dayOwn Ironhack"s owned and earned marketing programs developing plans to generate new students, and build a foundation for long-term growthIdentify opportunities, prioritize initiatives and optimize efforts to drive long-term customer acquisition growthDrive marketing strategy behind existing channels (social, email, webinars, partnerships, and PR agencies), as well as identifying and launching new channels (ie, referrals, SMS) that engage our student target audienceBuild brand awareness and community engagement across multiple channels, particularly through social media and emailDetermine the optimal categories / products through which to acquire new students, keeping in mind acquisition KPIs and LTVGrow and develop relationships with our agency partners as well as key platformsA' A' Collaborate with Marketing Analytics on all things tracking and measurement. This includes guiding the evolution to a MTA model with a focus on making the model actionable to determine optimal spend allocation across media channelsPartner with Product Marketing, Product, Content, and Engineering on tests to maximize conversionWork closely with the Creative team and Content on asset development for both performance and awareness campaignsStay on the pulse of the ed tech landscape, maintain close relationships with leading tools and platforms, and represent Ironhack at industry eventsSuccess in this role means developing organic marketing initiatives that drive the following KPIs: Leads, Applications, Quality Applications, Students, CPA, CACWho are you? (Qualifications)7-10 years of experience in owned and earned performance marketing preferably in D2CProven experience in strategizing organic channels, impacting the growth trajectory of a business, at scale5+ years of leading high-performing digital marketing teamsAbility to understand and analyze the impact of organic marketing activities and ability to critically reflect and deep diveDeep analytical rigorDeep experience in marketing automation, Google Analytics, Social Media platforms, emailExperience managing external vendorsAbility to analyze data, model and understand user problems to identify key opportunities for improvementStrong work ethic, intellectual curiosity, and commitment to continuous improvementTeam player; Fun to work withWe consider working for a successful early-stage tech company to be a lifestyle choice rather than a job choice. You will work hard and face exciting challenges, but our positions come with amazing advantages and fulfillment to those who earn them! If you bring your best self to the table, we'll bring some great stuff in return.A' Ironhack is an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone"s individualities and honor their unique strengths from all different walks of life. We embrace diversity of perspective and ideas which leads to people"s growth, product innovation and ultimately a successful business.How we reward you:We have a pay for performance culture so you can expect to be rewarded for high performance. We pride ourselves on fairness and offer a competitive total reward package made up of salary, bonuses, and benefits.A' Lastly, we value diversity and a collaborative + inclusive environment where everyone feels they belong - it's important to us :)#PerksCompetitive salaryFlexible work environment100% Employer-paid healthcare (for US + LATAM full-time employees)Tons of amazing events with our students and community of instructorsA' Learn to code, design, or analyze data: enroll in our part-time courses for free!Unlimited sick policy