Senior / Content Marketing Manager (Remote)

Employer
Stardog
Location
Washington, DC
Posted
Sep 24, 2021
Closes
Sep 26, 2021
Ref
109995701
Hours
Full Time
Stardog, the leading Enterprise Knowledge Graph platform, turns data into knowledge to power more effective digital transformations. Industry leaders including Bayer, Bosch, eBay, NASA, and Raytheon use Stardog to create a flexible data layer that can support countless applications. One of Fast Company's prestigious Most Innovative Companies, Stardog is a fast-growing venture-backed company headquartered in Arlington, VA with a globally distributed team. This global, transformative role is tailored for an experienced B2B marketer who thrives on driving change and making an impact, reporting directly to our CMO. You'll be a key driver of our content strategy and development within a cross-functional team - working closely with product marketing, demand generation, SME's, and designers to create and deliver content that drives engagement at various stages of the funnel and ultimately drives conversion and results. Responsibilities Lead Stardog's corporate blog program to achieve business outcomes and become the authoritative voice of the Data Fabric market. Owns SEO best practices throughout content creation process. Produce / repurpose a wide range of materials including content assets such as ebooks, infographics, interactive units (ROI Calculators), white papers, as well as copy for landing pages, demand gen campaigns, and digital/social media assets. Ensure material is technically accurate, creative, and aligned with our messaging and voice guidelines - be an arbiter of best practices in grammar, messaging, terminology, writing, and style. Oversee our editorial calendar and content strategy for the blog ensuring that we maintain our readership among IT user personas while expanding to senior IT and data buyers. Collaborate cross-functionally with product marketing, demand generation, design and brand. Requirements 3 - 5+ years of content and/or product marketing experience developing a variety of market-facing content in a B2B SaaS environment. Solid understanding of both technical and business value content and messaging in areas of data and analytics. Firm understanding of search engine optimization (SEO) practices with experience in implementing SEO in the content creation process. Excellent writing, editing, and proofreading skills with a keen eye for detail Strong project management skills and experience working successfully with cross-functional teams, as well as outside agencies. Exceptional communicator who can both influence and listen to find common ground. Growth mindset. A self-starter with an established track record in creating successful marketing content from start to finish. Experience with content marketing platforms such as Upland Kapost, Wordpress, Uberflip, and more. BS/BA degree, preferably (but not necessarily) in Marketing, Communications, or Journalism. Stardog is proud to be an Equal Employment Opportunity Employer. Individuals seeking employment at Stardog are considered without regard to race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by law. Stardog is proud to be an Equal Employment Opportunity Employer. Individuals seeking employment at Stardog are considered without regard to race, color, religion, sex, age, national origin, disability, veteran status or any other characteristic protected by law.

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