SEO (Organic) Specialist REMOTE

Employer
InteractOne
Location
Washington, DC
Posted
Sep 24, 2021
Closes
Sep 26, 2021
Ref
110026063
Function
Accountant, IT
Hours
Full Time
Company Description InteractOne is an internet marketing company headquartered in Cincinnati, Ohio. With our long-term history of growth, InteractOne is poised to expand even further. Since 1998 we have been serving mid-size businesses across the nation with effective internet marketing strategies and website designs. Job Description We are looking for an experienced SEO expert to handle on-site and off-site optimization activities such as keyword research, content optimization, identifying content needs (article writing, blogs, video), and link building. You will work with our team of marketing strategists, PPC managers and content creators to help eCommerce companies grow their organic traffic and conversion rates. As the SEO Manager, you will engage in all tasks related to improving our clients' visibility and ranking organically in search engines and improving the user experience on our clients' sites. You will be responsible for improving organic visibility wherever search results are present (eg Google, Bing, YouTube, etc). We're looking for a team player who thrives on all things organic - putting together effective link building strategies, analyzing keyword opportunities and utilizing SEO tools to help improve rankings. This person will be responsible for driving and executing SEO strategies across our clients' portfolio of brands. The successful candidate will be strong analytically and technically, and comfortable dealing with ambiguity in an ever-changing landscape. Experience with B2B, B2C, and content sites is strongly desirable since this person will be working with various types of businesses ranging from jewelry companies to software companies, and everything in between. Analyze website architecture, content, linking, competitor landscape and other factors against organic search performance to identify new opportunities. Provide content recommendations for new product and campaign launches Audit new client's websites and report on findings in a way that non-marketing executives can easily comprehend and value. Create new campaigns, and keep them properly organized. Ensure SEO copy and landing page content is consistent with the client's UX/UI. Client communication through phone, email and in-person meetings Research of competitive SEO search landscape Management of client expectations Management of client budget and scope of work Generation of keyword lists including expansion of current paid search campaigns Review content created by other team members and provide recommendations for optimization. Mentor our copywriters and those of clients. Creation and A/B testing of SEO copy. Analysis of paid search trends through Google Analytics and PPC search engine reports Identification of opportunities for constant improvement of SEO results. (Identification of new, creative paid search opportunities for client review.) Creation, presentation, and implementation of new strategies through campaign analysis Adapting to frequent SEM landscape changes Management of day to day account activities Qualifications Web analytics experience (extensive Google Analytics experience a must!). Collect and analyze data, identify trends and insights in order to achieve maximum ROI in organic search campaigns. Ability to ask interesting questions of data and able to make data tell a compelling story. Understanding SEO search optimization tools. Fully understands the major factors influencing organic search crawling, indexing, and keyword ranking to help increase relevance within the search engines. Understands and has personally implemented ongoing keyword discovery, expansion and optimization. Ensures the on-page content reflects the client's priority keywords, and that it's written well to entice visitors to convert (strong call-to-actions) and is high-quality. Can develop an effective link-building strategy focusing on authoritative backlinks. Write compelling title tags and meta descriptions that convince searchers to click through to the sites. Can identify site issues, root causes and spec technical requirements to drive technical SEO projects. Perform detailed site audits, deliver deep-dive analyses and propose new data-driven projects based on business feasibility and expected return. Must be able to define/analyze relevant case studies, channel suggestions, competitor insights, prior potential client efforts and other value points. Has proven ability to hypothesize and analyze root causes and can make data-driven recommendations regarding solutions and opportunities. Understands how/when to incorporate qualitative data into decision-making. Take charge/resourceful leader required. Strong problem-solving skills. Has in-depth knowledge across all areas of SEO, including technical aspects of SEO (HTML, CSS, JavaScript, URL structures), content and keyword optimization, user experience as it pertains to SEO and information architecture. Has a strong understanding of all three pillars of SEO: content, technical, and linking. Serve as the subject-matter-expert and own the SEO channel from strategy through implementation. This mandates superior knowledge in SEO, social media, and other digital marketing channels. Has up-to-date knowledge of SEO trends, including Google's algorithm updates and how to apply these to an organization. Has a proven record and is dedicated to learning and development of SEO expertise. Creative thinker and paid search problem solving with ability to strategize for many accounts. Must be able to work through strategies for varied client base (company size, budget, client resources, varying objectives, timelines, and more) Has the ability to work in a fast-paced environment, managing multiple projects with tight deadlines, especially during key seasonal periods. Track client budgets and ROI Has a background showing quantifiable success in SEO for other eCommerce and B2B companies; experience with local SEO is a strong plus. Advanced proficiency with spreadsheets, and Google Data Studio to build dashboards and presentation materials for executive level audiences. Experienced or familiar with the following tools/platforms: SEM Rush, Brightedge, Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, Google Data Studio, Screaming Frog. Extensive experience with Office and/or Google suite of products. Excellent communication skills - specifically with clients, prospects, partners, team members, and management. Strong presentation skills. Has hosted "discovery calls" with potential marketing accounts and led discussions regarding your diagnosis of the prospect's existing efforts and campaigns. Has hosted calls with clients to discuss strategies, tactics, and results. Must be a positive and upbeat person and confident speaking with prospective and current clients about our services. Additional Information Work remotely (preference to those located east of the Mississippi River) Medical, dental, life, and disability insurance Year 1 - 15 days PTO & 11 paid holidays Simple IRA (with matching contribution) POSITION IS US-BASED Candidate must be in US to apply. All your information will be kept confidential according to EEO guidelines.

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