Marketing Manager

Accent Professional Recruiting
Arlington, VA
Sep 18, 2021
Sep 26, 2021
Full Time
We are recruiting for a growing healthcare firm. They are seeking an experienced Marketing guru to join their team in Richmond, VA.Primary ResponsibilitiesProvide strategic input into the development of marketing plans, sales targets, and budget.Develop, implement, and evaluate lead generation, conversion, and referral campaigns.Creation and publication of all marketing materials in line with marketing objectives, including regular blog posts and advertorials.Prepare online and print campaigns.Coordinate marketing campaigns with sales activities.Achieve lead targets and report on performance against key initiatives.Develop and design marketing material and content, including social media marketing and communications.Develop digital content and an online web strategy toolkit.Maintain presence across relevant social media.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and campaigns.Qualifications and SkillsBachelors degree in Marketing, Public Relations, Communications, or a related field.Demonstrated experience in developing and executing effective marketing activities from planning to implementation.Highly developed writing, interpersonal, communication, presentation, and negotiation skills.Experience developing social media campaigns and managing social media networks.A high level of computer literacy and advanced skills in Adobe Creative Suite applications including document design, image manipulation, and page layouts.Proven performance across various digital marketing channels, including lead automation.Demonstrated capacity to effectively utilize various promotional media including print, audio-visual, and web technologies to develop and implement successful marketing strategies.Experience with CRM software (HubSpot experience is strongly desired).Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes.Demonstrated ability to work cooperatively and constructively within a team.Willingness to be flexible with work Jobble

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