SEO & Website Specialist

Employer
Euler Hermes North America
Location
Owings Mills, MD
Posted
Sep 17, 2021
Closes
Sep 26, 2021
Ref
110636397
Function
Accountant, IT
Hours
Full Time
Are you a Digital Marketing Professional ready for a new challenge? If so, then come join the Marketing Team at Euler Hermes North America!Euler Hermes North America is growing and we have immediate openings for an SEO & Website Specialist! At EH, we strive for diversity, equity and inclusion to be part of everything we do. Here, youll find a culture where our differences are celebrated, where employees recognize and take action against inequality, and where all associates have equal access to development and opportunity.We offer:Hybrid working modelCompetitive base pay and Bonus opportunityAbility to work with some really amazing peopleTheSEO & Website Specialistwill support the marketing team in the execution of digital marketing activities throughout the US and Canada, work closely with the digital marketing team to increase brand awareness, drive sales, and ultimately generate new business leads via online channels and the company website. Key Responsibilities:Responsible for the management and optimization of the US and Canada websites using the Adobe Experience Manager CRM, ensuring best-in-class website experiences and lead generation.Continued maintenance of all North America online content and our websites, landing pages, interactive tools, and other owned media. Will be the internal lead and project Manager on website refreshes and on-going enhancements.Serve as regional webmaster, collaborating with international colleagues to improve website performance. Provide CMS Training regionally as necessary.Leverage Google Analytics, Search Console, and DataStudio to monitor web performance.Improve user experience and conversion rates through software/techniques like heat mapping, A/B testing, personalization, popup creation, and chat.Assess organic search performance using SEO tools like SEMrush, Moz, and Screaming Frog to identify improvement opportunities. Assist the Head of Digital Marketing in the management of external SEO/SEM digital agency relationship. Key Requirements:Bachelors Degree, preferably in Marketing or Online Marketing.3+ years of digital marketing experience with emphasis on website strategy.Strong understanding of current digital marketing concepts & best practices.Motivated by a high-performance, high energy, fast paced team environment.Proven record of driving consistent achievement of aggressive goals.Experience managing a relationship with an external marketing agencyKey Skills:Strong knowledge of Adobe Experience Manager or similar content management system.Advanced knowledge of website management & SEO, preferably with B2B experienceProven experience with SEO & SEM tools, such as SEMrush or Moz.Strong analytical, strategic thinking and problem solving skills. Ability to pull, process, and interpret online analytics reports to identify actionable insights. Experience with Google Suite of website reporting tools, including Google Analytics and Google Search Console.A/B testing, personalization, and heat mappingUnderstanding of Marketo or similar Marketing automation software.Working knowledge of HTML and CSS a plus.Check out our benefits:Paid time offEmployee Stock Purchase ProgramMedical, Dental & Vision BenefitsLife & Disability InsurancesTuition reimbursementLearn more about Euler Hermes: Jobble

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