Paid Search Specialist (PPC) - remote

Employer
MOTIS Brands
Location
Washington, DC
Posted
Sep 23, 2021
Closes
Sep 26, 2021
Ref
110731750
Function
Accountant, IT
Hours
Full Time
MOTIS Brands is looking for an experienced Paid Search Specialist to join our team. The Paid Search Specialist will be responsible for developing and executing PPC strategies that drive increased sales and profits. You will join the Paid Media Team, reporting to the Acquisition Marketing Manager and working alongside another Paid Search Specialist. At MOTIS Brands , our mission is to provide customers with the latest and safest product solutions to load, transport and store their vehicles, equipment or gear. Whether it's for work, play, or anything in between, our large assortment of loading ramps, carriers, automotive and commercial products are backed by a knowledgeable team that understands them inside and out. Headquartered in Wisconsin, we are a young, fast-paced organization with a fun, flexible working environment and high-growth potential. In addition to our primary online store DiscountRamps.com, our branded sites BlackWidowPro.com (powersports products) and RaceRamps.com (USA-made, patented automotive products) offer customers an elevated shopping experience that includes buying guides as well as inspirational and informational content. Additional brands under the MOTIS umbrella include Silver Spring (mobility products), HD Ramps, Guardian Industrial Products, Kill Shot (our hunting line), & Elevate Outdoor (automotive and recreation products). Benefits : Your choice of medical, dental and vision plans, paid vacation and a 401k plan. Job Types: Full Time Job Locations: Germantown - WI (Remote) Essential Job Duties and Responsibilities: Manage large-scale paid search / digital marketing ecommerce campaigns across multiple ad platforms including but not limited to: Google Ads, Bing Ads, Facebook and Criteo Collaborate daily with the Paid Media Team to plan and develop comprehensive strategies to drive new user acquisition and product sales to meet monthly goals Manage paid strategy for specific category verticals within the company, responsible for creating campaigns, writing effective ad copy, conducting keyword and competitor research, optimizing bids and modifiers, and optimizing product feeds Analyze bids for SKUs, keywords, day parts, devices, demographics, and location targeting Continuously monitor and improve search term mapping, ad relevance, expected CTR, and landing page experience through A/B testing Collaborate with your verticals' corresponding Merchandising Category Manager on product line knowledge, margin performance, and seasonal trends Analyze performance reporting to identify digital marketing optimization opportunities Perform in-depth campaign reviews and develop recommendations for growth and improvement Identify automation opportunities to increase efficiency within team processes Create daily, weekly, and monthly performance reports in Excel & Google Sheets Meaningfully present performance and strategy updates to colleagues and department heads who may have limited knowledge of PPC Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and industry wide e-commerce trends Job Requirements Bachelor"s degree 3 - 5 years' experience managing hundreds of search, shopping, and display campaigns Experience managing ad campaigns on Facebook, Pinterest, and YouTube is a plus Strong understanding of Google Analytics and how to leverage web data to improve Paid Search performance Microsoft Excel proficiency - you're comfortable executing VLOOKUPs, Text-To-Columns, concatenations, conditional formatting, ROI analyses etc. Can effectively collaborate in a team environment with a positive attitude and constructive communication - you're excited to be part of a team that challenges you and succeeds together! Comfortable with a highly team-orientated approach, with daily check-ins, analyses, brainstorming, discussions, and tag-team implementation style Extreme attention to detail - you're diligent about double-checking work and can identify data anomalies and formula errors Self-starter mentality - when needed, you can develop and execute strategy on your own with little guidance Ability to multi-task and remain productive in-between projects Also, ability to maintain focus on a single project for extended periods of time Strong entrepreneurial spirit and can thrive in a fast-paced environment Outstanding analytical skills in order to examine complex issues and develop recommendations to solve marketing challenges Experience with Google/Bing Ads Editor Experience with Google/Bing Merchant Center Excellent written and oral communication skills

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