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Product Marketing Strategist

Employer
Cella
Location
Silver Spring, MD
Closing date
Sep 25, 2021
Your NEW Product Marketing Strategist opportunity is here! We are looking for an exceptional marketing professional with brand strategy and integrated marketing campaign experience for this long term, ongoing contract opportunity in Vienna, VA. If you are a motivated, strategic individual seeking a long term fit with an established brand, this is the role for you!Product Marketing Strategist Responsibilities: Lead the development of integrated strategies for marketing campaigns, oversee planning, creative briefings, presentations, brainstorm sessions, and, with internal teams, present post campaign results and recommendations Work with brand and product owners to develop and oversee the execution of marketing strategies and advertising campaigns across paid and owned media Collaborate with Project Managers to facilitate brand and product-level marketing initiatives through project lifecycle Provide "big picture" level understanding Collaborate with business unit leaders to determine goals and product line enhancements for the development of the marketing plan and opportunities Leverage internal and external expertise and capabilities to provide additional insights in the creation and refinement of campaign strategies Maintain a thorough knowledge of our client's brand, products and services, and trends within the marketing, industry, competitive, and other to provide thought leadership and recommendations to assigned business unit Provide guidance and brand and product owner feedback to the creative team regarding creative strategy, campaign objectives, appropriate tone of voice and brand positioning Work with operations team to ensure that all initiatives remain on schedule and on budget and update Business Unit and key stakeholders as applicable on any changes Lead project communications to keep all parties informed of any changes in strategy, approach or timing, to include, marketing leadership, business unit, and internal teams Manage key corporate stakeholders, including business Unit expectations through education on marketing, process, media constraints and opportunities Serve as cross-functional campaign liaison with corporate stakeholders, such as such as the Marketing leadership, Compliance, Business Units and Security to ensure all marketing materials conform to business unit, compliance, regulatory and security requirements Product Marketing Strategist Requirements: Minimum 4 years of relevant marketing experience Bachelor's degree Ideally seeking candidates with financial industry experience - bonus, not required Collaborative, team-oriented individual MUST be able to share quantifiable or qualitative samples that show impact! JobID: 321240MV #LI-Cella #LI-MV1 Internal ID: 321240

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