Associate Director of Marketing

Employer
Mckinley Marketing Partners An Inc. 5000 Company
Location
Alexandria, VA
Posted
Sep 17, 2021
Closes
Sep 25, 2021
Ref
108092331
Hours
Full Time
Our HR nonprofit client is looking for a dynamic and experiencedAssociate Director of Marketingfor a project opportunity (until the end of 2021, potentially longer) to support the evolution and growth of the organization. You will help support the design, development, and distribution of multi-modality campaigns for individual and enterprise clients globally. The successful candidate will be responsible for building strategy and execution plans that deliver on KPIs. The role reports to the Director of Marketing and will have extensive interaction with the VP.This position will require regular on-site attendance once in-office operations resume.Responsibilities:Provide a vision and strategy for go-to-market plans as the organization implements a product strategy to meet a diverse set of market realities and customer needsPartner with the business to position the organizationAnalyzing the holistic product suite, delivery channels, modalities, and delivery schedule to set goals and success metricsEstablishing market research and audience analysis strategy to inform product development and future marketing strategyLead the marketing strategy and conceptualize multi-channel marketing plans that drive customer acquisition, enrollment, and retentionDevelop and oversee effective lead generation and nurturing campaigns to expand our customer base and create qualified sales pipelinesEstablish strategic direction for messaging, marketing content development, and the research and insights required to communicate our value propositionCreate, monitor, and provide reporting on annual marketing plans and budgetsDevelop analytics to monitor performance, tracking progress against objectives, and identifying new areas of opportunityManage marketing staff, contractors, and collaborate with the cross-functional marketing support teams to execute strategies and plansRequirements:7+ years of marketing experienceExcellent leadership, communication, and writing skillsExtensive digital marketing expertisePossesses a clear marketing vision that will help move our business forward, with the ability to communicate, inspire, and collaborateProven track record in growing revenue in B2C and B2B contextsExpertise with marketing automation systems and segmentationWillingness to roll up your sleeves, write copy, edit websites, and send emails if neededby Jobble

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