WHAT WE DO MATTERS:Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through lifes milestones. Our couples and business partners depend on us. They're all in. So are we.ABOUT THE ROLE AND OUR TEAM:The Knot Worldwide is looking for an energetic, talented Associate Director of Product Marketing to drive product awareness, engagement and demand. This position will help develop positioning strategy and execute communication highlighting new features and product functionality highlighting The Knot and WeddingWires expertise as leaders in the wedding industry. This role will support the Marketing team in driving usage offerings, including registry, vendor marketplace, wedding websites, apps and more. You will work with smart and creative people who will help you hone your skills and develop your career.RESPONSIBILITIES:Work with Product Marketing team to define and execute compelling marketing positioning and campaignsIdentify new opportunities for The Knot and WeddingWire to generate product demand and usageDrive internal cross-team transparency on value of new initiatives and improvementsCreate onsite messaging, emails, and other materials as needed to communicate product improvements and associated marketing programsPartner with owners of paid channels to launch, track and optimize customer acquisition related campaignsAnalyze program and campaign effectiveness, share key learnings and make recommendations about future growth opportunitiesProactively stay on top of what our competitors are doingSUCCESSFUL ASSOCIATE DIRECTOR, PRODUCT MARKETING (MARKETPLACE) CANDIDATES HAVE:Minimum 7-9 years product marketing experienceWorks well cross-functionally, particularly with Product and Creative teamsStrong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things doneAbility to manage multiple projects at one time, prioritizing and organizing effectivelyOutstanding writer and editor with exceptional attention to detailUnderstanding of SEO principles preferred Strong commitment to timelines, accuracy, and professionalismData-driven approach and strong analytical skillsEnthusiastic and self-directed with the desire to take initiativeAbility to work in a fast-paced environment with all levels of managementPositive attitude and enthusiasm for teamwork and resultsBachelor's Degree with a strong academic recordAt The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!WHAT WE LOVE ABOUT YOU:You Dream Big. You iterate and experiment to drive innovation.You Love Our Users. You keep our global community at the center of everything you do.You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.You Hustle Every Day. You favor urgency and own your outcomes. You Win Together. People are at the heart of our success and you play as a team.WHAT YOU LOVE ABOUT US:The Knot Worldwide offers a unique employee experience and we are deeply proud of our award-winning culture. We offer a full benefits package including options for medical, dental and vision insurance and a 401k with company match. From flexible vacation and generous parental leave benefits to promoting wellness and giving back to our community, we believe in happiness above all elsein and out of the office.--The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.If you are a resident of California, by submitting your application, you acknowledge that youve read the California Privacy Notice.by Jobble