Marketing Manager - Antibody & Assay

Rockville, MD
Sep 17, 2021
Sep 23, 2021
Full Time
This is a hands-on position responsible for growing the companys revenue and maximizing the profitability of the Antibody & Assay product lines by developing and implementing strategic and tactical marketing programs.Responsibilities:Design and execute a marketing plan to increase market share and revenue for the Antibody & Assay portfolio.Measure and report the impact of marketing campaigns and activities using OKR principles.Create innovative marketing tools such as web page, datasheet, FAQ, blog, video, webinar, brochure, and more to promote the antibody & assay product portfolio.Manage impactful product launches including communication strategy, market assessment, pricing, competition, early adopter studies, demand generation, development of sales tools.Work with R&D teams to developing new products and design product launches for online/offline channels.Provide product positioning material and training for sales/distributor/technical support teams.Collaborate cross-functionally with IT, Operations, R&D, and Manufacturing to ensure all products can be delivered with correct documents.Maintain and upgrade product lines.Attend tradeshows. Annual travel of 3-5 short trips (Qualifications:Bachelor's/Masters degree in Life Science discipline with good knowledge of Antibody DevelopmentIdeally 1-2 years of industry/lab experience for Masters and 4-5 years for Bachelors Highly desired with some marketing or equivalent experience in a customer-facing role.Good understanding of antibody development/techniques (western blotting, protein chemistry, purification, transfection, vectors, etc.)Excellent English-writing, speaking, and proofreading skills are Jobble

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