American Congress of Rehabilitation Medicine (ACRM), founded in 1923, is a multimillion-dollar international professional association and global community of both researchers and consumers of research in the field of rehabilitation. As the web content specialist, you will have an impact on user experience and the overall customer journey for our members and other stakeholders. In this role, you will spend most of your time writing and updating content for ACRM community groups, creating and updating landing pages, badges, and graphics, and providing overall management of web content. Additionally, you will create captions and coordinate content for social media postings and other general marketing functions as needed.As rehabilitation science evolves, and as the world continues to adjust to the disruptions caused by the pandemic, ACRMs goal is to keep the community connected by creating opportunities to exchange and share information beyond the traditional environment of meetings and conferences. Because of our value, our membership has been growing exponentially (300 percent year-over-year).ResponsibilitiesWrite and post compelling member value statements for promotional materials. Create and maintain new landing pages.Continuously review website content for relevance and timeliness, identifying and updating out-of-date information. Ensure content is well written and error-free.Ensure consistent formatting and branding presentation across all materials. Stay abreast of website trends.Perform quality checks. Work with templates and ensure proper display and function of elements.Continuously review the website to eliminate typos, broken links, functionality errors, and poor interface.Test website pages across all technology and platforms (eg, Apple, Android, desktop, mobile).Track and report website metrics using Google Analytics and other web tools.Support social media strategies. Create and modify photographic, graphic, audio, and video content.Create badges for instructional coursepresenters. Work across the organization and with outside vendors.Create and launch email blasts.QualificationsBachelors degree, preferably in marketing or communications, with 3-5 years of experience including at least 1 year of copywriting, editing, and proofreading experience specific to an online environment.Fluency in online content publishing and search engine optimization. Experience with website design concepts and graphics.Experience with WordPress, Adobe Spark, HTML, iMIS Cloud (or any membership system), Cvent, CadmiumCDs eventScribe (or any registration system)Photoshop and InDesign preferred, not required.Experience with association management systems a plus. Able to work with vendors. AttributesExcellent communicator. You communicate just as clearly in copy as you do in person you are concise, accurate, and effective. You have excellent oral, written, and editing skills.Inquisitive and willing to take initiative. You like learning new things and collecting and sharing information. You dont wait for things to happen you initiate action and make things happen.Organized. You effortlessly keep track of your promises and follow through on every commitment you make.Able to prioritize. You switch from long-range needs to crisis-of-the-moment with agility and ease. You really get what is a priority and can independently manage tight deadlines to completion.Service driven. You are responsive and committed to working hard to address the end-user needs. You are clear, tactful, and diplomatic about whats realistic and whats possible.Tech-savvy. You are adept with technology and what you dont know you can easily learn. You are excited by new technology and understand how to leverage software capabilities.by Jobble