Healthcare Marketing Coordinator

(c) Management Inc.
Rockville, MD
Sep 17, 2021
Sep 23, 2021
Full Time
Great opportunity for someone who wants to make a difference with their marketing skills, while receiving terrific benefits and free parking!At (c) Management, Inc. (CMI), our mission is to provide trusted and dynamic management services for associations, foundations, and non-profits in the healthcare field. CMI offers a unique approach, matching strong logistical, financial, and meeting support capabilities with experienced legislative and regulatory expertise. CMI is among a select group of association management companies that have achieved AMC Institute accreditation. Established in 1976 as ELM Services, Inc., our company's first client was the Association of Community Cancer Centers (ACCC). This organization was founded by oncologists, and, under our management, began to reflect the multidisciplinary face of oncology. Included among its expanding membership were oncology nurses, hospital and physician practice administrators, medical directors, social workers, and cancer registrars employed in a variety of settings, including hospitals, physician practices, hospice and home care, and free-standing cancer centers. ACCC has since been joined by 21 state oncology societies.Our company strives to create a workplace that fosters learning, growth, and community. The spirit of teamwork, innovative ideas, and the dedication of (c) Management, Inc. staff are the foundation of our companys more than 40 years of success.POSITION SUMMARY:This position will be responsible for the development of promotional strategies that increase brand visibility for the Association of Community Cancer Centers (ACCC) diverse portfolio of education projects. She/he will oversee the creation and implementation of creative multi-channel marketing and storytelling strategies and tactics that strengthen ACCC's reputation as a leader in developing resources for the multidisciplinary cancer team.This highly visible, interactive, and collaborative role is ideal for a high-performing marketing professional. The candidate must have at least five years of proven digital and print marketing knowledge and experience; the capacity for detailed project management in a fast-paced environment; and an ability to work with various staff across departments on education initiatives.ResponsibilitiesDirectly influence the overall marketing strategy and develop multi-channel marketing plans for all projects within ACCCs Provider Education portfolio, while tracking and measuring performance.Serve as the main liaison between the Marketing and Provider Education Departments, managing the timing and output of marketing deliverables, actively connecting dots for forwarding momentum, and fostering collaboration between colleagues across departments.Produce marketing deliverables to support educational programs, including live meetings and summits, continuing education courses, webinars, workshops, publications, surveys, onsite learning opportunities, focus groups, and more.Responsible for writing, testing, and disseminating daily digital marketing.Develop schedules for marketing campaigns, track audience and dissemination dates, provide analytics, and make recommendations to reach targeted engagement numbers.Write, edit, copyedit, and proofread content across platforms while maintaining standards of voice, tone, and quality.Coordinate with externally-contracted graphic design consultants to guide publications and digital assets through all phases of design. Work with print vendors to oversee the production schedules of publications and marketing print materials, while adhering to budgets.Actively participate in assigned CORE Group (internal project teams).QualificationsMust have a Bachelors degree in Marketing, PR, Communications, or related field.Must have five years of relevant professional marketing experience. A background in healthcare, foundation, non-profits, or an association environment is a plus.Must have outstanding written and verbal communication skills, including the ability to communicate clearly with clients and colleagues. Present ideas in an organized, efficient, and effective manner that results in clear understanding and action.Critical thinker with excellent project management skills, a sound understanding of the principles of marketing, and an understanding of innovative technologies and how they can be applied to marketing strategies.Proficiency with Microsoft Office applications, including Microsoft Teams and SharePoint; advanced skills in Word and PowerPoint preferred; additional experience with platforms such as Canva, Piktochart, and Animoto is a plus.Ability to use Smartsheet to effectively manage your work, projects, and processesKnowledge of digital marketing and social media metrics; experience with basic analytics tools such as Google Analytics, Facebook Insights, etc.Experience withand enthusiasm forhealthcare markets and trends is a plus.Understands the role of informational graphics, visuals, and video to reach defined audiences with strong messages and calls to action, and the ability to create attractive visuals using Canva (or similar) is desired.Experience managing and interpreting marketing performance metrics and tracking tools, some proficiency with Google Analytics and SEO a plus.CMI requires all employees to be COVID-19 vaccinated. Accommodation due to a disability or religious reasons will be evaluated in compliance with the law.For consideration, please submit a resume with a cover letter and salary expectations to: Jobble

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