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Social Media Manager

Employer
Millman Search Group
Location
Springfield, VA
Closing date
Sep 22, 2021
Senior Content & Social Media Manager - Springfield, Virginia.Growing premier sports, wellness and active entertainment destination brand, with a mission to maximize human potential by designing, developing and operating sports, wellness and entertainment destinations that engage, inspire and empower people to pursue their passions and be their best at play, at work and in life. Our growing company is in need of an experienced and ambitious Senior Content Social Media Manager to oversee development, execution and growth of social engagement and content across all our channels. You will play a key role in the success of our prospecting and retention marketing campaigns. The ideal candidate should know how plan and execute day-to-day social marketing campaigns and how to apply data analytics to personalize and optimize content. The Social Media Manager will manage an external agency, interact with C-level team members and build new opportunities across our sports and lifestyle brands. The Social Media Manager will be a solid leader, clear communicator and possess great analytical skills. RESPONSIBILITIESPlan and execute a robust content strategy that drives high engagement among key audiences. Manage the distribution of content across all channels.Own editorial calendar intake process and work with key business units on timing and messaging that fits within established narrative and channel guardrailsManage accounts and create content on various social media platforms, including, but not limited to, YouTube, Instagram, and Facebook with excellent judgement, instincts and a sharp feel for the social media landscape.Source, create, and publish timely social media content to drive visibility among various audiences about key activities.Find opportunities to proactively engage with our social community and build relationshipsBecome the resident expert of our social toolset, using it to do everything from staging and publishing content to listening and pulling metricsCollect, monitor and analyze social and website metrics, and make improvements accordinglyCollaborate with brand, sports and lifestyle Directors to create promotional contentUse social media to drive awareness of and traffic to sports, health club and lifestyle initiatives.Report on activities, including insights which help shape and drive content moving forward.Collaborate on strategy for paid social campaigns and work with third party agency to implement QUALIFICATIONSBe creative and develop engaging social media content that's aligned with the brand. Think and communicate clearly, create a concise and well-written narrative to express it. Constantly innovate, initiate and create new content and social opportunities to drive engagement. Manage very well with ambiguity - have a bias for action, but an ability to work cohesively with other stakeholders.Bachelor's DegreeStrong understanding of social media channels, content development, and social analysisUnderstanding of content marketing tactics, such as SEO, digital advertising and social media marketingDemonstrated ability to lead social media marketing campaignsStrong Google Analytics and Adobe Acrobat/Illustrator skillsExcellent written and verbal communication skills4+ years of experience in Social Media and Content MarketingPreferred: Knowledge of videography and editing best practices Opportunity to work remotely a few days a week and unlimited PTO days.

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