Manager, Public Relations & Marketing

Gaithersburg, MD
Sep 21, 2021
Sep 23, 2021
Full Time
Adventist HealthCare seeks to hire an experienced Public Relations/Marketing Manager for the Cancer Service Line, Non-Acute Services, who will embrace our mission to extend God's care through the ministry of physical, mental and spiritual healing.

This position is responsible for assisting with the day-to-day public relations and marketing activities for Cancer Services, including the Shady Grove Adventist Aquilino Cancer Center, White Oak Medical Center and any future Cancer Services for Adventist HealthCare. The manager will also work closely with the PR/Marketing directors.

As a Public Relations/Marketing Manager, you will:
• Work collaboratively with service line leaders and partner organizations to support patient volume growth and increased brand awareness.
• Develop and coordinate a media relations strategy that aligns with marketing activities and service line initiatives.
• Ensure that marketing and communication projects align with corporate and entity strategies and policies.
• Manage day-to-day digital campaigns for Cancer Services, including web developments as needed. Partner with digital vendor to optimize campaigns as needed.
• Attend operational and leadership meetings for relevant services to present marketing activities, as needed.
• Assist with management of social media platforms, such as Facebook and Twitter, as well as online review monitoring software. This includes drafting posts/messages, developing plans, etc.
• Draft content for materials, news releases, magazine stories, website, blog posts and social media.
• Develop advertising content and creative concepts for integrated campaigns, with the help of customer relationship management (CRM) and physician relationship management (PRM) tools.
• Evaluate strategies for community events in partnership with the leadership teams. In some cases, position may attend events with service line staff.
• Ensure that activities remain within annual budgets and communicate changes to supervisor.
• Work with advertising partners to develop media buys and negotiate pricing for campaigns.

Qualifications include:

• Bachelor's degree in journalism, communications, marketing or a related field required.
• Minimum of three years' experience in public relations, marketing, communications or journalism.
• Ideal candidate should have strong background in healthcare, preferably in cancer/oncology.
• Excellent writing skills required
• Strong customer service and interpersonal skills.
• Experience in using social media platforms.
• Ability to attend events, including weekends and evenings.
• Willingness and ability to travel to physician offices, meetings, etc.
• Familiar with Microsoft Suite, database systems and statistical packages.
• Knowledge of CRM/PRM is preferred.
• Must be creative, enthusiastic and a strategic thinker.

At Adventist HealthCare our job is to care for you. We do this by offering:
• Work life balance through non rotating shifts
• Recognition and rewards for professional expertise
• Free Employee parking
• Competitive comprehensive benefit plans offered (including health, disability, PTO and 403B retirement plan with matching and 3 year vesting)
• 100% Coverage for inpatient care - at Adventist HealthCare facilities
• 100% Coverage for urgent care nationwide - after copay

As a faith-based organization, with over a century of caring for the communities in the Maryland area, Adventist HealthCare has earned a reputation for high-quality, compassionate care. Adventist HealthCare was the first and is the largest healthcare provider in Montgomery County.

If you want to make a difference in someone's life every day, consider a position with a team of professionals who are doing just that, making a difference.

Join the Adventist HealthCare team today! Apply now to be considered.

Work Schedule:

Full-Time Days; Monday - Friday.

    COVID-19 Vaccination

    Adventist HealthCare requires all applicants to be fully vaccinated for COVID-19 before commencing employment. Applicants may be required to furnish proof of vaccination and , if offered, may elect to be vaccinated at a n designated Adventist HealthCare location.

    Tobacco and Drug Statement

    Tobacco use is a well-recognized preventable cause of death in the United States and an important public health issue. In order to promote and maintain a healthy work environment, Adventist HealthCare will not hire applicants for employment who either state that they are nicotine users or who test positive for nicotine and drug use.

    While some jurisdictions, including Maryland, permit the use of marijuana for medical purposes, marijuana continues to be classified as an illegal drug under the federal Controlled Substances Act. As a result, medical marijuana use will not be accepted as a valid explanation for a positive drug test result.

    Adventist HealthCare will withdraw offers of employment to applicants who test positive for Cotinine (nicotine) and marijuana. Those testing positive are given the opportunity to re-apply in 90 days, if they can truthfully attest that they have not used any nicotine products in the past ninety (90) days and successfully pass follow-up testing.

    Equal Employment Opportunity

    Adventist HealthCare is an Equal Opportunity/Affirmative Action Employer. We are committed to attracting, engaging, and developing the best people to cultivate our mission-centric culture. Our goal is to have a welcoming, equitable, and safe place to work and grow for all employees, no matter their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

    Adventist HealthCare will make reasonable accommodations for applicants with disabilities, in accordance with applicable law. Adventist HealthCare is a religious organization as defined under applicable law; however, it will endeavor to provide reasonable accommodations for applicants' religious beliefs.

    Applicants who wish to request accommodations for disabilities or religious belief should contact the Support Center HR Office.

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