Marketing Manager - CrowdStrike (Cybersecurity)
General Purpose of PositionThe Marketing Campaign Manager is a key member of the Client Marketing team which includes solutions promoting DLT's clients and technology domains. DLT continues to invest in strategic areas of growth aligned with government priorities. Protecting sensitive and mission critical data from internal and external threats is paramount at all government agencies. DLT provides an extensive line of products for all elements of data security, from content delivery networks, encryption, masking, key management, and more. The campaign manager will work closely with the VP of Sales to create lead generating campaigns to increase upsell/cross sales of existing customers as well as generate net new business for our clients. Summary of Essential Job Functions Develop six month marketing plan in collaboration with sales and clients; Create and manage marketing campaigns within the plan from concept through execution, ie, strategy, timeline, budget, design and content support, campaign development and campaign measurementResearch, negotiate and procure 3rd party services for demand generation and brand building initiatives; Manage associated supplier relationshipsProcess invoices monthly for MDF management and trackingWrite blogs/create content for email campaigns, asset promotion, and social mediaMaintain, track and forecast annual marketing budgetDevelop and maintain marketing dashboard based on internal and external stakeholder requirementsCreate proposals, manage and invoice marketing development fundsWrite and edit copy for various marketing communicationsTrack and analyze metrics for ROI of marketing investment; Publish results to stakeholdersAnalyze and share sales diagnostic reports and dashboards to establish best practices and adjust programs based upon campaign performanceManage pipeline creation and lead follow up with salesOther job related duties as assigned Minimum Qualifications Minimum of 3 years of progressive marketing or communications experience which includes demonstrated success in developing and managing email marketing, media buying, social media, and/or eventsProven track record of managing multiple projects independently, as well as effectively working in teamsUnderstanding of marketing strategy and content, promotion and performance metrics to support and guide the team's efforts to more effective outcomesMust be able to coordinate many details in a proactive and organized fashion Preferred QualificationsBachelor's degreeProfessional written and verbal communication skillsAbility to independently follow-through and meet deadlinesKnowledge and ability to use various software programs including Microsoft Word, Excel, PowerPoint, and Outlook, at proficient levels. Eloqua or equivalent marketing automation experience preferredActive listener, effective influencer, great positive attitudeExperience marketing to government sectorExperience with marketing automation (Eloqua or Marketo)Cultural Competency Requirements: Within DLT Solutions, a Tech Data Company, diversity is one of our fundamental shared values. We are a multi-cultural environment and we pride ourselves on being a welcoming place of work where we celebrate inclusion and champion people from a multitude of backgrounds. Join our team to accelerate public sector growth for technology companies!DLT is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.