Senior Director Of Marketing

PE GI Solutions
Silver Spring, MD
Sep 14, 2021
Sep 21, 2021
Full Time
Senior Director of MarketingDo you thrive in a fast-paced and innovative environment?At PE GI Solutions, we foster an environment of contribution, creativity and risk-taking.A' We strive to unleash the potential in everyone and cultivate a highly engaged, motivated, and committed organization!A' This is a chance for YOU to become a part of a growing company, focused on patient care, preventing colon cancer and raising awareness!A' Our unique culture of innovation creates an environment where you will continually grow and be challenged to develop your career. We are passionate believers in patient care, which is why our mission is "Improving the landscape of healthcare one surgery center at a time"A' .What makes us awesome:Perks and BenefitsPaid Time Off including: Vacation, Sick Time, Holidays, Birthday, Bereavement, Jury, and VotingHigh quality, Cost effective Medical, Dental, Vison, and Prescription coverages. Including multiple plan options and flexible spending accounts. Life Insurance, AD&D, LTD and Supplemental InsurancesA 401K Retirement Plan with a generous company matchTuition ReimbursementAnnual Discretionary Bonus ProgramEmployee Referral ProgramPet InsuranceA' We are searching for a dynamic Senior Director of Marketing to join our Team in Silver Spring, MD!What you do:As the Senior Director, you will lead the marketing team in communicating the Capital Digestive Care story, driving brand awareness, patient engagement and measurable practice growth across the Mid Atlantic market.A' The qualified candidate will be a driven and engaged senior leader with healthcare experience and a successful track record of building and leading marketing programs and teams.A' Reporting to the Market President, the Senior Director of Marketing must have experience across public relations, brand development, website management, digital marketing, social media, and thought leadership campaigns.A' Marketing portfolio & writing samples required! A' What you will be working on:Work closely with the PE market and Capital Digestive Care physician leadership teams to define strategic objectives for marketing and build strong working relationships to deliver as a team.Define and execute corporate marketing and brand strategy for Capital Digestive Care, resulting in consistent branding, messaging and positioning.Lead marketing strategy across all channels, including search engine optimization, social media, reputation management, content management, and public relations, among others. Lead digital marketing strategy that attracts new patients and results in measurable engagement and includes search engine optimization, listing management, content strategy, social strategy and more.Craft local-level marketing plans for Capital Digestive Care practices, physicians and service lines that result in measurable engagement and volume growth.Lead Capital Digestive Care's reputation management strategy, driving a positive image for Capital Digestive Care and its physicians and locations.Develop and maintain monthly and quarterly metrics demonstrating success across marketing channels.What will make you awesome:Must be able to work in a fast-paced environment and manage competing priorities.Exceptional written and oral communications skills. Exceptional organizational and time management skills.Capable of delivering presentations with professionalism and polish.Detail-oriented and work with enthusiasm and initiative.Demonstrated ability to effectively manage teams.Experience in creating content for digital and print marketing channels.Experience in website maintenance and content management systems.Team player mentality; willing to take on all aspects of tasks and projects.Proficient in technology across the range of MS Office.A' What you know:To be successful in this role you will have the following experience or knowledge:10+ years of experience in a marketing or communications role.A' Must include experience in healthcare.Bachelor's degree in Marketing, Communications or equivalent. A' Diversity and InclusionWe value diversity! PE GI Solutions provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.A' We carry this policy through all stages of the employment process including recruiting, hiring, placement, promotion, termination, layoff, recall, leaves of absence, compensation, and training.A'

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