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Portfolio Marketing Associate

Employer
Stryker
Location
Leesburg, VA
Closing date
Sep 21, 2021
**Who we want**+ **Hard-working winners.** Confident, competitive, and results-oriented professionals who create a track record of success.+ **Dedicated achievers.** People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.+ **Effective communicators.** People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.+ **Collaborative partners** **.** People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.**What you will do**The Portfolio Associate may have an opportunity to work on both downstream commercial and upstream development activities. This candidate will coordinate and support the marketing team with product promotion activities including sales force and surgeon education support, assist with trade shows, and development of marketing and sales tools. Additionally, this candidate will assist with efforts associated with product development including coordinating labs, conducting market research, and managing documentation for 510k submission of new products.+ Understand the market positioning and strengths of key competitors+ Describe the basic offerings of a product line and their primary features+ Gather and apply market research in decision making+ Research and collect product information, service information and marketing literature+ Assist with researching new markets, opportunities, and segments to support new product development+ Understand key marketing philosophies around product branding+ Identify key elements within a new product's Value Proposition that requires evidence+ Understand the appropriate commercialization plans to put in place to earn new customers or expand in current categories+ Know the market positioning and strengths of key competitors+ Understand the differences between customers; non-users, exclusive users, competitive users and multi-brand users+ Understand the concepts and importance of sales forecasting+ Understands a product lifecycle management (PLCM) plan+ Research internal and external data sources for pricing+ Locate market data, planning tools, and expert resources when analyzing marketing strategies+ Understand measurements of business performance and how to identify trends**What you need**+ Bachelor's degree in marketing, business or related discipline required+ MBA preferred+ 0+ years of work experience required+ Excellent presentation and interpersonal communications skills+ Strong analytical and problem-solving skills+ Ability to manage multiple projects while delivering on established timelines+ Ability to be persuasive in the absence of organizational authority+ Must be able to understand and work within complex interdivisional procedures and policies+ Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)**What We Offer**+ A winning team driven to achieve our mission and deliver remarkable results+ Quality products that improve the lives of customers and patients+ Ability to discover your strengths, follow your passion and own your own careerLearn more about Stryker:https://www.stryker.com/

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