Content Specialist - Remote
Mindtap Digital, a Dallas-based digital marketing consultancy, is looking for an experienced and dynamic Content Specialist to join our team. There is opportunity for this to be a remote position . The Content Specialist will formulate content strategies, research trending topics, and write content for our clients. Candidates for this position must have a passion for storytelling and a history of successfully implementing impactful messaging across an expanse of online mediums. This position requires the ability to understand content and transform it to communicate value-oriented stories that resonate with the intended audience(s). We are looking for candidates who possess the ability to think both creatively and analytically. The Content Specialist duties include producing and publishing content, writing, editing and proofreading, and formulating content strategies, among other tasks. Responsibilities: Creates blog / content briefs. Writes, edits and proofreads content. Formulates a cross-platform content strategy. Identifies and targets campaign personas to optimize customer journeys and deliver the right message at the right time. Evaluates existing content, provides recommendations on improvements and applies recommended changes. Tracks web analytics to ascertain content engagement levels. Manages content across all platforms, including web, email, and social media Provides editorial and creative support to team members. Brainstorms with team members to develop new ideas. Stays on top of content marketing trends and create new ideas for us to explore and test as a team Requirements: Bachelor's Degree in Communications, Journalism, English or related field. At least 1 year experience or in a similar role. Adept at keyword placement and SEO best practices. Excellent written and verbal communication skills. Creativity and the ability to develop original content. Ability to develop content that provokes engagement.