Paid Social Specialist - PPC/SEM/SMM (Remote)

Washington, DC
Sep 17, 2021
Sep 20, 2021
Accountant, IT
Full Time
JOB TITLE: Paid Social Specialist (PPC/SMM/SEM) LOCATION: United States (Remote) POSITION OVERVIEW Obviously is looking for an expert Paid Marketing Specialist to join and manage paid marketing initiatives for our world-class clients. Your role is straight forward: help us to grow some of the most exciting brands in the world, amplifying best in class creative, across Instagram, YouTube and TikTok. Working as the Paid Marketing Specialist, you will be responsible for ensuring we meet our ambitious targets. You love to work with numbers, have an eye for details and optimize some of the worlds best ad creatives. This is a position with a lot of growth potential, that's why we value your ambition and mindset over extensive experience. You will have the opportunity to collaborate and learn from a wide range of talented teams across marketing, analytics and engineering, enabling you to take your career to the next level. ABOUT OBVIOUSLY Obviously is a fun, exciting and profitable influencer marketing agency that works with world class brands like Google, Sephora, Amazon, and Lyft. We pride ourselves in providing our clients exceptional service and expertise in influencer marketing. PRIMARY RESPONSIBILITIES * Plan, execute and manage paid marketing campaigns at Obviously * Collaborate with internal teams to meet paid marketing campaign goals on behalf of our Fortune 100 clients * Act as the subject matter expert on paid marketing across Facebook/Instagram, Google/YouTube and TikTok WHO WE ARE LOOKING FOR * A driven person who can develop, optimize, analyze, and report on paid campaigns across a variety of social platforms * Solid understanding of paid social and all performance marketing metrics (CPM, CPA, CPR, CTR, CPC, QS & LTV) * Knowledge of Facebooks Ads Manager, including setup, bidding, targeting, creative optimization, as well as conversion tracking and troubleshooting. * Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance, but to also tell a story. * Comfortable diving into the weeds of a social ad platform to unearth winning strategies and double down on them * Energetic self-starter who can power through ambiguity, is able to think creatively, and focus on problem-solving and results * Ability to adapt to and perform in a fast-paced, changing, deadline-driven environment QUALIFICATIONS * BA/BS degree or relevant experience * 2-4 years of experience directly managing paid social campaigns * Ad Platform Experience Required: Facebook/Instagram, Google Ads/YouTube or TikTok Ads * Demonstrated experience in directly managing large and complex Paid Social campaigns * Exceptional attention to detail and strong organization skills * Excellent interpersonal and communication skills, both written and oral are a must * Must be proficient in time management with the ability to manage multiple projects at once, balancing various goals and parameters. SALARY & BENEFITS * This is a full-time position. * Base salary + bonus potential. * Salary commensurate with experience. * Great health benefits * Unlimited vacation * Plenty of opportunity to grow and scale INSTRUCTIONS FOR APPLYING If you think youre a great fit for this role: 1) Apply from this listing using Linkedin Easy Apply 2) Send us an email with your resume attached to [ ] with the subject line [ I want to be a Paid Social Marketing Specialist at Obviously! ] In your email tell us: * Why you want to work at Obviously? * Why you want to work in our paid marketing department? * What is you favorite platform & bidding strategy? why? * Explain how TikTok is different from Instagram and why it matters Applicants that cannot follow the directions above, will NOT be considered Please leverage this opportunity to showcase your experience and to differentiate yourself from other applicants

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